SOURCE: Strategyn


September 18, 2013 13:00 ET

Global Innovation Firm, Strategyn, Appoints Katherine Noesen as Chief Operating Officer

SAN FRANCISCO, CA--(Marketwired - Sep 18, 2013) - Strategyn, the leading global innovation consultancy, announced today that Executive Vice President Katherine Noesen has been appointed Chief Operating Officer. Noesen brings over 20 years of management experience in technology and digital industries to Strategyn.

"Katherine has proven that she is absolutely the right person to help take Strategyn to the next level," says Strategyn Founder and CEO Tony Ulwick. "She has been heavily involved in the direction of our company since joining our team, and her innovative thinking and leadership will help our company flourish. I'm confident her expanded duties will benefit Strategyn immensely."

Effective immediately, Noesen will oversee the strategic efforts of all departments and prioritize a cohesive course of action for Strategyn. She will take on the responsibilities of everyday operations, and ensure that the company is living up to its highest potential. Noesen will work to ensure the implementation of Strategyn's jobs-to-be-done methodology for its Fortune 500 client base helping clients find new opportunities and markets for their products and services.

"Strategyn's jobs-to-be-done theory and Outcome-Driven Innovation are powerful and unlike any other innovation tools that I have encountered," says Noesen, who has previously held executive roles at a number of startups as well as large companies such as Palm Computing and Philips Electronics. "I'm continually impressed by our team of innovation experts, and I look forward to helping our clients break new ground by leveraging our innovation practices. We will continue to use Outcome-Driven Innovation® (ODI) to provide our clients with the best services available."

Noesen joined Strategyn this Spring and has focused on business development centered around Strategyn's patented ODI process. Known for working across organizational boundaries, she was able to build interdisciplinary teams to improve Strategyn's global network. As a visionary leader, she will assess complex situations to realize practical yet creative solutions for the company and our clients.

About Strategyn

Strategyn is an innovation consulting firm founded in 1991 by Tony Ulwick. Strategyn's proprietary and patented methodology, Outcome-Driven Innovation® (ODI), accelerates revenue and profitability growth for their customers. Strategyn has an exceptional two-decade track record using ODI and has helped launch some of the most successful and fastest-growing products in history with the world's leading companies.

Ulwick is the pioneer of the jobs-to-be-done theory and has spent over 22 years developing and perfecting the ODI process. He has been granted six patents, with several additional patents pending, and is also the author of the best-selling book "What Customers Want." Strategyn is based in San Francisco, California with offices around the globe.

Contact Information

  • For more information contact:
    Lia Hanson
    Email Contact
    (650) 741-4015