SOURCE: Omniture, Inc.

Omniture, Inc.

September 02, 2009 08:00 ET

Global Interactive Leader BGT Partners Achieves Highest Level of Omniture Fusion Certification

Firm Is One of the First Interactive Agencies to Receive Omniture Fusion Certification for Test&Target; Builds on Previous SiteCatalyst Fusion Certification

OREM, UT--(Marketwire - September 2, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that BGT Partners, a leading interactive agency and an Omniture Certified Channel Partner, has become Omniture Certified for Omniture Fusion Test&Target methodology. BGT Partners is one of the first interactive agencies to receive Test&Target Certification, the most recent Omniture Fusion Certification, and is building on its previous certification for Omniture SiteCatalyst, which it uses to provide clients with deeper insight into their online analytics data. Omniture Fusion is Omniture's deployment methodology that incorporates industry best practices developed over literally thousands of deployments.

As an Omniture Fusion Certified Partner for Test&Target, BGT Partners will further optimize customer data measured in SiteCatalyst to provide clients with a more complete view of the results, effectiveness and relevance of their site optimization campaigns alongside other marketing initiatives for better return on ad spend. BGT Partners will use Test&Target to execute A/B tests and multivariate tests for customers and help them create a more personalized online experience for visitors through landing page optimization, targeting and audience segmentation. Omniture SiteCatalyst and Omniture Test&Target are components of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics built on an Open Business Analytics Platform.

Mutual customer Carnival Cruise Lines is already benefitting from BGT Partners' expertise with Omniture Test&Target.

"Carnival Cruise Lines will use Test&Target to optimize the visitor experience across our entire site," said Thomas Ainslie, manager, ecommerce for Carnival Cruise Lines. "We will be able to utilize results from A/B testing through Test&Target alongside our online analytics data from SiteCatalyst to provide our customers with more relevant content and targeted messaging, resulting in more conversions and revenue."

BGT Partners is a global interactive marketing agency that helps companies strengthen their brand and business relations through digital marketing and technology solutions. The agency, a Microsoft Gold Certified Partner, has been recognized as a Top 10 Agency of the Year by the 2009 Interactive Media Awards and is the recipient of numerous industry awards such as the Stevie Awards, the Horizon Interactive Awards and the Web Marketing Association's Internet Advertising Competition.

"Becoming Omniture Certified for Test&Target is a natural expansion of our partner relationship with Omniture and demonstrates our ongoing commitment to providing the best digital expertise for our clients," said David Clarke, founder and managing partner of BGT Partners. "By gaining additional Fusion certification for Test&Target, BGT Partners will be able to deliver more targeted site content for customers and view that alongside other online marketing initiatives in SiteCatalyst for more integrated digital campaigns."

"Omniture provides our certified agency partners with the ability to optimize digital marketing initiatives for their customers through enterprise-class products and services," said Mark Dillon, vice president of worldwide channel sales for Omniture. "Achieving this additional certification means BGT Partners has developed the expertise to deliver deeper insights for customers' campaigns that will connect site optimization to meaningful online analytics to enhance client conversion. Our partner relationship with BGT Partners continues to provide online marketers with best in class solutions and meaningful data to create a better digital experience for customers."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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