SOURCE: Aberdeen Group

September 09, 2008 15:07 ET

Global Marketing Executives Share Insights That Define the Chief Marketer of the Future

Senior Marketing Leadership From Organizations Including Wells Fargo, Eastman Kodak, Hewlett Packard, Walmart, Allstate, Marriott, and Levi Strauss Share the Secrets of Their Success

BOSTON, MA--(Marketwire - September 9, 2008) - Global marketing executives gathered at the annual Chief Marketing Officer's (CMO) Summit hosted by the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), last week in San Francisco, CA. Participants identified Web Analytics (25%), Customer Analytics (21%) and Customer Profiling Tools (17%) as the top 3 enablers companies use the most to drive precision marketing effectiveness. Onsite research also revealed that 77% of the marketers identified friends & family and recommendations from other consumers as the top two choices they trust the most when it comes to brand recommendations. A comprehensive look at the complete response base from the on site research will be reviewed on October 1, 2008, at the "Voice of the CMO" post CMO Summit Webinar. To register for this free Webinar, please visit: https://e-meetings.verizonbusiness.com/emeet/rsvp/index.jspConference_ID=6692507&passcode=8374054

Executive attendee David E. Mellenberg, Ph.D., of Varian Medical Systems had this to say about the event: "The CMO Summit was extremely well constructed and managed, and the content was right on the mark."

In partnership with the San Francisco American Marketing Association (SFAMA) and InsideCRM.com, Aberdeen presented a world-class roster of leading industry executives including:

--  Sylvia Reynolds, Chief Marketing Officer, Wells Fargo
--  Cathy Halligan, Chief Marketing Officer, Walmart.com
--  Jeffrey Hayzlett, Chief Business Officer, Eastman Kodak
--  Scott Ballantyne, Vice President of Consumer Direct, Hewlett Packard
--  Pablo Azar, Vice President of Marketing Strategy and Consumer
    Insights, Allstate
--  Stephan Chase, Vice President of Customer Knowledge, Marriott
--  Kevin Doohan, Head, Interactive Marketing, ConAgra Foods
--  Patrice Varni, Vice President of eCommerce and Relationship Marketing,
    Levi's
    

During the Summit Aberdeen recognized six Best-in-Class organizations with 2008 Aberdeen Achievement Award in Customer Relationship Management. The award winners were selected based on internal research of Best-in-Class companies that epitomized the award criteria for each category. The award winners were:

Sony Online Entertainment for Excellence in Social Media Marketing. Acknowledgement granted to Torrie Dorrell, SVP Global Sales & Marketing and Jacob Robinson, Sr. Director, Marketing.

Best Buy for Excellence in Customer Centricity. Acknowledgement granted to Matt Smith, Vice President, Customer Insight and Brian Cuffel, Sr. Manager Loyalty Marketing.

Citibank North America for Excellence in Customer Feedback Management. Acknowledgement granted to William Wilson, VP of Customer Experience and Rosa Leung, VP of Customer Experience. "We are proud to be recognized for our commitment to our customers," said Kristi Bageant-Epperson, Citibank's Head of Network Management. "At Citibank, we are committed to listening to our customers and to finding innovative ways to improve the customer experience."

Office Depot for Excellence in Green Marketing. Acknowledgement granted to Kristin Micalizo, VP of Direct Sales.

Coca-Cola for Excellence in Interactive Marketing. Acknowledgement granted to Carol Kruse, VP of Global Interactive Marketing.

Discover Card for Excellence in Marketing Performance Measurement. Acknowledgement granted to Margo Georgiadis, Executive Vice President, Chief Marketing Officer.

Congratulations to the award winners for their excellence in the customer relationship management arena!

The CMO Summit is part of the acclaimed Aberdeen Executive Leadership Summit Series. The seminars bring corporate executives and industry thought leaders together to share information and provide actionable recommendations for organizational advances. The 2008 CMO Summit sponsoring companies included: Saepio, EMC, Socialtext, Kodak, Harte-Hanks and Buzz Corps. For additional information on the summit, visit http://www.aberdeen.com/events/live/CMO08

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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