SOURCE: LBI International AB (publ.)

September 29, 2009 09:36 ET

Global Marketing and Technology Agency LBi Launch Barratt Homes' First Lifestyle Campaign

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS--(Marketwire - September 29, 2009) - This integrated campaign guides first time buyers and growing families on how to find the house of their dreams with Barratt Homes (www.barratthomes.co.uk). The campaign highlights helpful homebuying schemes and their extensive portfolio of properties.

This lifestyle campaign launches on 14th September and is in place to assist first time buyers and growing families to find and move into their ideal property with ease. By dispelling current cynicism in the market, Barratt are showing their customers how they can make moving into a new home happen. The site demonstrates this through an animated online journey showing how they understand that their customers, especially those with young families need more space to live in.

LBi has developed a website with three targeted landing pages which demonstrate how Barratt understand what their customers need from a new home and showcases their extensive portfolio of properties. LBi has incorporated more creativity to the Barratt website for this campaign by producing video animation to convey the campaign message in a more engaging manner. The online journey is further enhanced with cutting edge functionality to ensure the search process is as simple and efficient as possible.

To support the campaign launch online, LBi has designed and developed an email marketing campaign for Barratt. This will target different customer segments, helping Barratt learn more about their customer base and what to offer them

"Digital is core to the information and research stage of the purchase cycle when selecting a property and it is critical we provide a value exchange to the consumer at every point to aid them in their journey. It is important for Barratt to connect with consumers at more than just a product level and that has been central to our marketing strategy for this campaign, basing our messaging and creative on lifestyle" Tom Poynter, Client Partner at LBi

"Digital is the single most important channel for us to reach and communicate with customers. In an economic downturn, being able to help our customers facilitate the move into their perfect home is imperative and LBi are helping us to harness the Internet to create real dialogue with customers." Sam Moore, Head of Digital at Barratt Homes

About Barratt homes:

Barratt Homes is the UK's best-known house-builder, providing homes for all sectors of the market. They are divided into the following brands -- Barratt Homes offer a range of homes for everyone, David Wilson Homes are middle range houses predominantly built in the midlands, Ward Homes are dream homes in Kent and the South East.

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

Contact Information

  • For further information please contact:
    Imogen Thacker
    Marketing & PR Assistant
    LBi UK
    +44 20 7063 6155
    imogen.thacker@lbi.com

    Eva Ottosson
    Group Communications Manager
    LBI International AB
    +46 709 41 21 40
    eva.ottosson@lbi.com