SOURCE: Global Mobile Alert Corporation

Global Mobile Alert Corporation

April 05, 2011 09:45 ET

Global Mobile Alert Goes Global and Launches in Europe

LOS ANGELES, CA--(Marketwire - April 5, 2011) - Global Mobile Alert launched its distracted driving mitigation application in 15 European countries last week, bringing to 17 the total number of countries where drivers can be alerted to their proximity to school zones, railroad crossings and intersections. Global Mobile Alert is already available in the U.S. and Canada.

In 2009, 34,000 lives were lost due to distracted driving in the U.S. alone. The Global Mobile Alert application is the world's first location-based platform and GPS-enabled early warning system that reduces driver distraction by producing a distinct audible alert to warn drivers of an approaching traffic light, railroad crossing or school zone -- with a unique tone for each circumstance. "One of the unique aspects of the Global Mobile Alert application is that it leverages highly accurate Nokia Navteq maps with detailed route attributes to enable the alerting function," said Roger C. Lanctot, senior analyst for Strategy Analytics. "No other system offers such an ideal solution for such a terrifying societal ill.

"The Global Mobile Alert application is the first of an emerging category of products and services that will leverage map attributes from Nokia Navteq to enhance driving safety," Lanctot says. "We all need a little help sometimes paying attention to the road ahead. There are more sophisticated and expensive systems envisioned by the automotive industry that will enable the kind of safety that Global Mobile Alert provides.

"Unfortunately, it will be years before any of these systems or solutions make it to the market in a car," Lanctot added. "In the meantime, Global Mobile Alert is letting consumers gain access to this capability today through their mobile phones. It's a great idea. And the first auto maker to adopt it will gain a competition advantage in the market. Until then, Global Mobile Alert has a solution today for the distracted driving problem."

"Sooner or later, car makers are going to wake up to the dangers of inattentive drivers contributing to tens of thousands of highway fatalities every year around the world," said GMA Chairman and inventor Demetrius Thompson, a former Seattle native. "Until this solution is built into existing on-board safety systems, the only way consumers can be alerted to hazardous conditions is by using Global Mobile Alert on their mobile phones, a service we are privileged to provide."

"GMA turned to deCarta to provide them with the unique and reliable technology they needed to make this application a reality. We are pleased to be offering GMA the unique capabilities they needed to create this very important safety application," says Mike Cottle, Vice President, Worldwide Sales of deCarta.

Listen to what our customers have to say. 

"Only airbags come close to the ingenious thought that created this device saving lives, what a concept. All phones should have this. Everyone with a mobile phone should have this on while driving."

Connie Nelson of Planting Tomorrows says, "As a mother and children's safety advocate, it is my opinion that progressive auto makers with a heartbeat will realize the value and importance of Mobile Alert as a lifesaving tool just as brakes and seat belts, and add the system to every vehicle that comes off their assembly line. It's only a matter of time before they wake up and get with the program!"

"Sometimes the best ideas are simple ones. Global Mobile Alert will save lives and it's available now. Global Mobile Alert is a great example of blending existing technologies into a useful and original application," says Charles A. Mirho, Esq., Senior IP Counsel, FSP LLC.

The application is on the Android Market app store in the following cities and countries where Navteq map data is available: Atlanta, Baltimore, Boston, Bridgeport, Chicago, Dallas, Denver, Detroit, Houston, Kansas City, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, San Jose, Seattle, St Louis, Washington D.C. and Canada: Calgary, Montréal, Toronto, Vancouver. Fifteen European countries now have access to the application on all Android phones, including Austria, Belgium, Czech Republic, Denmark, France, Ireland, Germany, Italy, The Netherlands, Norway, Poland, Portugal, Spain, United Kingdom and Switzerland.

GMA was a finalist at the Telematics Awards for Industry Newcomer and Best Use of Telematics Technology in the Public sector in 2010.

For more information, visit http://www.globalmobilealert.co.uk  and www.gma4.com

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Global Mobile Alert is a registered trademark of Global Mobile Alert Corporation. All other company and product names may be trademarks of the respective companies with which they are associated.

Contact Information

  • Media Contacts:
    Demetrius Thompson
    818.716.5841 Direct
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