Ipsos Reid

Ipsos Reid

October 21, 2005 18:32 ET

Global News And Canwest News Service Selects Ipsos Reid As Pollster

Partnership Provides Canwest Mediaworks With Access To National Polling Capabilities And In-Depth Research Attention: Business/Financial Editor, News Editor TORONTO, ON--(CCNMatthews - Oct. 21, 2005) - Global News and CanWest News Service today announced that they have selected Ipsos Reid as their pollster of record. This agreement will enable Global News and CanWest MediaWorks papers across the country to take a leadership role in tapping into the issues that Canadians care about most.

"The partnership is a great fit," said Gerry Nott, Editor-in-Chief, CanWest News Service. "Ipsos Reid has an extensive national reach to support our network of newspapers and television stations across the country, providing us with the ability to poll in all provinces. We will also be able to supplement our print and television coverage by sharing more detailed research and polling results with our audiences via our online newspaper sites and web properties such as canada.com."

"Ipsos Reid is a leader in public polling on politics, policy, and consumer issues and trends," added Steve Wyatt, Senior Vice President, News and Information for CanWest MediaWorks. "With this partnership we'll be able to ensure we provide consumers with the most comprehensive and scientifically accurate background for all news stories and trends, plus ensure we're in tune with public perceptions and concerns."

The agreement provides CanWest News Service and Global News with original polling as well as access to Ipsos' regular weekly polling and surveys and research on a wide variety of topics. The news teams will also have special access to Ipsos' in-house experts such as Dr. Darrell Bricker, President of Public Affairs and John Wright, Senior Vice President.

"We look forward to this partnership with Canada's largest combined news property," said Darrell Bricker. "Our combined resources and brands will provide Canadians with reliable insights and trustworthy assessments about what people in this country think about and need to know" he said.

About Global Television

Global News is a division CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media company, is Canada's largest media company. In addition to owning the Global Television Network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia and Ireland.

About CanWest News Service

CanWest News Service is a division CanWest MediaWorks Publications Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com). CanWest, an international media company, is Canada's largest media company. In addition to owning the Global Television Network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, Web sites and radio networks in Canada, New Zealand, Australia and Ireland.

About Ipsos Reid

Ipsos Reid is Canada's largest provider of market and public opinion research. Established in 1979, Ipsos Reid is owned by Ipsos SA, the third largest research company in the world. Ipsos Reid conducts in excess of $140 Million in annual research and public opinion in Canada on behalf of clients in the private, public and not-for profit sectors utilizing the country's largest telephone network of call centres and pre-recruited household and on-line panels and 300 research consulting specialists. The company is not, and has not been for over two decades, the agency of record for any political party preferring to work in partnership with media organizations. For more information please visit www.ipsos.ca

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For more information on this news release, please contact:

John Wright
Senior Vice President
Ipsos Reid Corporation
416.324.2900
john.wright@ipsos-reid.com
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