SOURCE: Electronic Retailing Association

January 09, 2007 16:49 ET

Global Online Retailers From Google, eBay, Discovery Channel, LinkedIn Gather to Discuss Importance of Virtual Marketing

Annual Electronic Retailing Association Leadership Conference Reveals Latest Strategies to Reach Over 195 Million American Mobile Consumers, 57 Million Bloggers

WASHINGTON, DC -- (MARKET WIRE) -- January 9, 2007 -- The Electronic Retailing Association, the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, will hold its 15th annual Mid-Winter Leadership Conference & EXPO on January 28-30, 2007 at the Loews Miami Beach Hotel in Miami Beach, FL. This convention brings together the most profitable companies in the industry for three full days to celebrate the power of networking, to highlight the latest trends in social media and mobile devices, and to focus on new media channels, such as text-messaging and online communities.

More than 700 attendees will gather to hear top business leaders from leading multi-channel and Internet companies address integrating direct-to-consumer marketing with the energy and innovation of new and emerging technologies. Some notable attending companies include eBay, Google Audio, Discovery Channel Store, LinkedIn, SmartReply, Eluma, Third Screen Media, and Webside Direct.

Mobile and text-message advertising has quickly become a significant channel for multi-channel marketers, allowing retailers to connect with elusive, on-the-go consumers. According to the Pew Internet & American Life Project, 195 million, or 65.5% of Americans own a mobile phone, while over 90 million belong to online groups and over 57 million read blogs on a regular basis.

The media are encouraged to attend this news-making forum with unlimited access to:

--  Fortune 500 CEOs and business leaders
--  Latest trends in mobile and text message marketing
--  Keynote and guest speakers from leading companies engaged in online
    customer loyalty, mobile marketing and social networking
--  Industry breakout sessions
--  Peer networking with decision-makers
--  Exhibit hall with participating companies showcasing all aspects of
    the multi-channel direct response industry
--  The 3rd Annual Latino Awards of Excellence -- known as the "Oscars" of
    the Latin American direct response industry, co-hosted by Latina celebrity
    Rashel Díaz
For more information on ERA's Mid-Winter Conference, visit ERA's website at

Registration for the convention is now available online at Registration is complimentary for credentialed members of the news media. All media must register no later than January 18th, 2007.

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