SOURCE: Research and Markets

Research and Markets

February 16, 2016 11:23 ET

Global Outdoor Advertising Market Growing at 5.44% (2015-2019) - Key Vendors Are Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media & Stroer Media

DUBLIN, IRELAND--(Marketwired - February 16, 2016) - Research and Markets has announced the addition of the "Global Outdoor Advertising Market 2015-2019" report to their offering.

The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2015-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.

A major trend being witnessed in the market is the rapid adoption of smartphones and tablet devices, as smartphone users in developed countries tend to notice outdoor advertising more than non-smartphone users.

The major reason for this is location-specific targeted campaigns, which provides further evidence that outdoor advertising and digital marketing can go hand in hand to create more effective advertisements.

According to the report, one of the major drivers is the increasing adoption of interactive kiosks, which have huge potential as an advertising medium. Interactive kiosks are an integral part of retail outlets, airports, and theatres, and they function as a self-service tool. Interactive kiosks are used for various applications, such as patient registration in hospitals, ticket issuance at movie theatres, and for travel ticket reservations.

Further, the report states that one of the major challenges facing the market is the low ad-spend on out-of-home (OOH) media for the amount of time individuals spend outdoors.

Key questions answered in this report:

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key Market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Companies Mentioned:

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media
  • Stroer Media
  • DDI Signs
  • Epamedia
  • EuroMedia Group
  • Eye Airports
  • Focus Media
  • Fairway Outdoor Advertising
  • IZ-ON Media
  • Primedia Outdoor
  • Titan Outdoor
  • Van Wagner Communication
  • Zoom Media

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by type

PART 07: Market segmentation by medium

PART 08: Market segmentation by category

PART 09: Geographical segmentation

PART 10: Key leading countries

PART 11: Top technological trends

PART 12: Vendor landscape

PART 13: Key vendor analysis

For more information visit

Sector: Outdoor Advertising

Contact Information

  • Research and Markets
    Laura Wood
    Senior Manager
    Fax from USA: 646-607-1907
    Fax from rest of the world: +353-1-481-1716