April 14, 2011 01:30 ET

Global PayTV Subscribers Increase 6% in 2010 Over 2009, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - Apr 14, 2011) - As a result of the global economy over the last few years payTV subscriber numbers had been negatively impacted. However, things seem to be improving as the total number of payTV subscribers by year-end 2010 were greater than year-end 2009 by a little over 6%, says In-Stat (

"Nearly every region showed gains or held their own in 2010. However, cable providers were impacted, to at least some degree, by a migration to satellite and/or IPTV in virtually every region," according to Stephanie Pickering, Industry Analyst. "Only Western Europe showed any gains in the total number of cable TV subscribers."

Recent research data shows:

  • China has the largest number of payTV subscribers with over 160 million. Shanghai Media SiTV is the largest operator; however, no other payTV operator has more than 5 million subscribers.
  • The largest regional market of IPTV subscribers is Western Europe with nearly 17.5 million subscribers, of which France has nearly 11 million, led by CanalSat-TPS (Vivendi) and Free (iliad).
  • Net Servicos de Comunicacao of Brazil is the largest cable service provider in the Caribbean and Latin America region.
  • AT&T went from the sixth largest IPTV operator in the world at the end of 2009 to the fourth largest in 2010.

The top ten global operators for 2009 and 2010 were:

Total Subscribers End of Year 2009
Dish Network14,100,000
Time Warner Cable12,859,000
UPC Broadband (Liberty Global)8,996,400
Kabel Deutschland (KDG)8,788,400
Dish TV6,463,000
Wire & Wireless India / WWIL (Essel Group)6,350,000
Tricolor and NTV+ (Gazprom-Media)6,200,000
Total Subscribers End of Year 2010
Dish Network14,133,000
Time Warner Cable12,257,000
Kabel Deutschland (KDG)10,153,000
UPC Broadband (Liberty Global)8,852,000
Dish TV8,263,000
Tricolor and NTV+ (Gazprom-Media)8,200,000
Tata Sky6,400,000
Source: In-Stat 4/11

New In-Stat research, 4Q10 PayTV Subscribers Database (#1104985PTSD) provides actual subscriber numbers for the top 60 cable (analog and digital), top 75 satellite (DTH), and top 70 IPTV (or telco TV) payTV operators worldwide. The data is segmented by:

  • 2010-2014 worldwide subscriber forecasts by household, region, and platform
  • 2008-Q410 worldwide actual subscribers by household, region, operator and platform
  • Top 20 payTV operators by platform, region and country

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

Contact Information

  • Contact:

    Stephanie Pickering
    Industry Analyst
    Email: Email Contact
    Phone: (480) 483-4474

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476