March 16, 2010 09:09 ET

Global Recession Provides New Opportunities for Financial Services in BRIC Markets

ROCKVILLE, MD--(Marketwire - March 16, 2010) - has announced the addition of Datamonitor's new report "The Global Economic Crisis: The Impact on BRIC Consumer Attitudes Towards Financial Services," to their collection of Banking market reports. For more information, visit

The global economic downturn has impacted BRIC consumers differently than elsewhere, and must be acknowledged to effectively meet consumers' financial needs.

Stress and happiness indictors are important to note, as they reveal the state of mind and likely future intentions of BRIC consumers. Faced with the uncertainty of the economic and financial landscape, there exists an opportunity for financial service providers to supply products that provide peace of mind.

BRIC consumers have learnt the lessons of the economic crisis and are looking to build a savings buffer to help mitigate further problems and reduce their stress levels. This buffer is the driver of short-term savings behavior, but there are also incentives for BRIC consumers to consider saving further into the future.

BRIC countries have not suffered the same levels of banking collapse as seen elsewhere and as such, there has been less extensive negative media coverage. In contrast, BRIC consumers are more likely to have had their trust damaged by a personal incident than global consumers.

Topics covered in the report include...

--  Detailed analysis documenting BRIC consumers' 'recessionary mindset'
    and how this influences perceptions about current and future prospects
--  Insights highlight how the economic downturn has affected emotional
    wellbeing and financial security in the BRIC bloc compared to the
    global average
--  Detailed discussion of what the downturn means for saving and
    investment products and what must be done to once again engage

For more information, visit

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