SOURCE: Prolitec


October 23, 2013 06:00 ET

Global Services Company Teams With Prolitec to Offer Ambient-Scenting Services

Deal With Global Services Leader Rentokil Initial to Bring Air/Q's Patented Scenting Technology to New Customers Across the Globe

MILWAUKEE, WI--(Marketwired - Oct 23, 2013) - Rentokil Initial plc, one of the world's largest business services companies, will now offer and support Air/Q ambient scenting and odor remediation solutions to customers across Europe, North America, South Africa and the Asia Pacific region. The service will be called Premium Scenting by Air/Q. Air/Q is a division of U.S.-based Prolitec Inc.

The new Certified Service Provider (CSP) agreement represents a major extension of global sales, service and support capability for Milwaukee-based Air/Q, and expands an existing strong relationship with Ambius, a division of Rentokil Initial, which has served as a CSP for North America and Europe since 2006. 

With approximately 50,000 employees in more than 60 countries, the UK-based Rentokil Initial is a global leader in such fields as facilities services, pest control, hygiene services and interior landscaping.

"Thanks to this agreement, our global reach has significantly strengthened," said Richard Weening, Chairman and CEO of Prolitec. "Rentokil Initial's customers around the world will now have access to Air/Q's patented ambient-scenting technology and services -- already widely used in retail stores, hotels, casinos, assisted living communities, offices and other environments across the globe. Importantly, we have been working with the Ambius subsidiary for many years, serving thousands of clients. Over the past year, we've been working with Rentokil Initial's global business units to refine the processes and systems needed to provide excellent service to customers. This is not an experiment. We are ready to go."

"The relationship with Rentokil Initial substantially expands Air/Q's capabilities around the world," said Roger Bensinger, Prolitec Executive Vice President. "Among other things, this means Rentokil Initial's customers, whether they are in Thailand or Canada, will be treated to the same patented technology and high-level of customer service that Prolitec and its partners are known for."

Premium Scenting by Air/Q units offer an on-board computer that can be used to control both the intensity and the duration of custom scent effects, up to and including programmable start and stop times. The company's micro-droplet technology uniformly treats the air throughout large and small spaces using ultra-low concentrations of liquid.

This technology has enabled commercial customers to take a safe and sustainable approach to enhancing the olfactory environment. Indeed, Prolitec's products meet and exceed all consumer product safety standards and use no propellants or any other harmful, volatile organic compounds.

About Prolitec-Air/Q

Prolitec, Inc. is a global provider of ambient scenting technology and services under the Air/Q brand to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisc., Prolitec provides scent marketing services in the U.S. directly to major brands such as Abercrombie & Fitch, Hollister and Hard Rock Casinos. Air/Q also provides products and services in more than 70 countries around the world through certified service provider partners. The company was featured on an NBC-TV Today Show segment on ambient scenting. To learn more, visit

About Rentokil Initial, plc

Rentokil Initial is one of the largest business services companies in the world, operating in all the major economies of Europe, North America, Asia Pacific and Africa. It employs some 50,000 colleagues providing a range of services in over 60 countries.