SOURCE: MarketResearch.com

MarketResearch.com

February 23, 2011 08:08 ET

Global Social Gaming Market to Reach Almost $4 Billion in 2015

ROCKVILLE, MD--(Marketwire - February 23, 2011) - MarketResearch.com has announced the addition of Business Insights's new report "The Future of Social Gaming," to their collection of Consumer Electronics market reports. For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=6070308

Representing a third of total social networking direct revenues, there is a substantial growth opportunity in the still fragmented social gaming market. Various players including major entertainment companies are becoming more involved in the space. This report profiles the online social gaming market, explaining current positioning, historical development, drivers and inhibitors, and future opportunities. It contains detailed data on the current and forecast market size globally, by user numbers and revenue generated, with data breakdowns by region and for key countries. It analyzes the competitive landscape across the value chain.

As of 2010, there are almost 600m social gamers -- and this number is expected to continue rising, albeit at a progressively slower rate. China made the greatest contribution to total player numbers in 2010, with 109m players -- the US was second, with 95m. We expect these numbers to rise to 273m and 150m respectively by 2015.

The global social gaming market was worth just under $1.5bn in 2010, and is forecast to reach almost $4bn in 2015. The most important market is the US, with revenues of $670m expected to grow to $1.2bn in 2015. Japan is in second place, with a $180m market that is forecast to reach $570m in 2015.

The Big Four leading games developers -- Zynga, EA, CrowdStar and Playdom -- have tended to dominate the Facebook social games rankings. However, fifth-placed Digital Chocolate is only a few million users behind CrowdStar. Zynga is far larger than its competitors, with 195m active users across its titles, compared to second-placed EA's 39m users.

The report answers the following questions:

  • Who are social gamers? What will the social gaming market be worth in 2015 and how will it break down?
  • What does the social gaming industry value chain look like? What are the USPs of a successful social game?
  • Which countries/regions present the best opportunities for social gaming investment?
  • How can media /gaming companies use their skills to benefit from the social opportunity?
  • How much does the social gaming market depend on Facebook's goodwill? What is the future of the social gaming market?

For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=6070308

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