SOURCE: Epicor Software Corporation

Epicor Software Corporation

April 30, 2013 09:13 ET

Global Surf Industries Selects Epicor Distribution ERP

Manly-Based Surf Distribution Company Rides Wave of Expansion With Best-in-Class Distribution Solution

DUBLIN, CA and SYDNEY, AUSTRALIA--(Marketwired - Apr 30, 2013) - Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organisations, announced Global Surf Industries, one of the world's leading distributors of surf brands, has selected Epicor Distribution enterprise resource planning (ERP) solution for best-in-class functionality across global operations and to support growth across multiple regions. 

Founded in 2002, Global Surf Industries (GSI) operates from its world headquarters in Manly on the Northern Beaches of Sydney, Australia. The company's wholly-owned distribution operations in Australia, New Zealand and the United States are supported by a large network of distribution specialists around the world. Today, GSI has a portfolio of 16 surfboard and Stand Up Paddle brands. After decades of cottage industry-style operations, the time for a better way of supplying surfboards to the international surfing market has well and truly arrived.

Epicor Distribution is a best-in-class distribution ERP solution packed with functionality designed to address the requirements of the distribution industry's distinctive needs. Core features include order and inventory management, business reporting and analysis, e-business and warehouse automation. Epicor has implemented more than 4,800 distributors at more than 10,000 locations globally and is a leading solution for wholesale distribution in the United States and around the world.

"We are looking for Epicor Distribution to fulfil our needs as a single solution across our global business and integrate the front-end and back-end of the business," said Mark Kelly, CEO of Global Surf Industries. "We sat through a number of presentations from vendors across different countries, but the Epicor Distribution solution is made for distribution companies like us. We have requirements for a global distribution system with multi-currency capabilities, and the solution has been built with companies like us in mind."

Strong growth and an aggressive expansion strategy were also key considerations in GSI's decision to select a best-in-class distribution ERP system. "We are looking to grow the company," said Kelly. "I would like to grow 20-30 percent before we put more staff on, and Epicor Distribution will take our processes and efficiency in our business to the next level: it's a 2013 system. If we want to double our revenue, I think the Epicor system is the system that will help us get there."

Epicor Distribution is expected to also increase the distribution company's efficiency by linking with GSI's business and consumer websites. "The Epicor Distribution system can link into our B2B and B2C websites. The B2B website gives our customers a portal into the back-end of the business, and by linking Epicor with our B2C website, we can run the transactions completely through the software program without any internal interaction," said Kelly. 

Craig Charlton, senior vice president and general manager for Epicor in Asia Pacific, said, "We are pleased to welcome Mark and Global Surf Industries to the Epicor family. Epicor Distribution is purpose-built for distributors in Australia, New Zealand and across the globe just like GSI. We are a leading technology provider for wholesale distributors worldwide and we have been implementing distribution software solutions since the 1970s. Having implemented over 4,800 distributors, we have a proven methodology and track record for getting distributors live on our distribution software, and we look forward to beginning the process with Mark and his team."

Global Surf Industries
Phone: 1300 857 791 (Australia)
Facebook GSI @
Follow us on Twitter: @surfindustries

About Epicor Software Corporation
Epicor Software Corporation is a global leader delivering inspired business software solutions to the manufacturing, distribution, retail and services industries. With over 40 years of experience serving small, midmarket and larger enterprises, Epicor has more than 20,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), retail management software, supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Dublin, California, with offices and affiliates worldwide. For more information, visit

Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA, @EpicorANZ, @EpicorLAC, @Epicor_Retail, @Epicor_DIST and Facebook.

Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

Contact Information

  • Contact:
    Lisa Preuss
    Senior Director, Public Relations
    Epicor Software Corporation
    +1 949 585 4235

    Matt Levett
    PR and AR Specialist, ANZ
    Epicor Software Corporation
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