September 10, 2008 06:45 ET

Global Telco Giant, BT, to Resell Products to Its One Million SME Customers

BT Business Sells Genius-Powered "BT Smart Marketing" as Part of Initial SaaS Offering

SAN MATEO, CA--(Marketwire - September 10, 2008) - Incorporated®, the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, today announced that it has entered into a reseller agreement with BT Business, a division of telecommunications leader, BT. The agreement allows BT to repackage and resell email marketing solutions in the UK under the brand of BT Smart Marketing. BT also announced the availability of the solution to its UK customers. (See separate release).

Over One Million BT customers can get the combined benefits of SalesGenius® and MarketingGenius® under the brand of BT Smart Marketing. With the solution BT customers can easily and instantly create email campaigns and immediately track which prospects open their email and then click through to their customers' website. With BT Smart Marketing their customers will instantly know which prospects are most interested and what they are most interested in.

"Genius is having tremendous success in the States helping companies offer great customer service and close more business. We see tremendous value in bringing Genius email marketing solutions to our UK customer base under the name of BT Smart Marketing," said Bill Murphy, Managing Director of BT Business. "Few global brands can compete with the prestige of BT. Our partnership with them not only extends our reach into the profitable SME market throughout the UK but adds a stamp of approval from the global telco leader," said David Thompson, CEO and Co-Founder of

With BT Smart Marketing powered by, BT customers get the following benefits:

--  Improved email marketing evaluation and effectiveness. Detailed
    reports show which emails have generated the most opens and click-through.
--  Instant lead prioritization. BT Smart Marketing ensures marketing and
    sales teams get the information they need with instant tracking of email
    opens and website visits.
--  Aligned marketing and sales teams. Marketing can create and send
    emails that trigger instant customer feedback for sales.  With this insight
    sales can better serve their customers.
--  Confident business management. Sales and marketing get instant views
    into which customers have clicked through to the corporate website, along
    with page by page replays and visit duration info, before making the call.
--  Effective use of email. BT Smart Marketing provides full end-to-end
    control & visibility over all emails sent.
--  Work more effectively. Marketing knows which emails are generating the
    best response and Sales knows which prospective customers are on their
    websites and are showing the most interest.
--  Increased customer satisfaction. With BT Smart Marketing Sales will
    have more informed, efficient conversations and the ability to chat live
    via the website.
--  Scalable for your business. BT Smart Marketing expands to cover
    thousands of users and emails if required.

For more information about go to For more information about BT Smart Marketing go to

About BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2008, BT Group's revenue was £20,704 million with profit before taxation and specific items of £2,506 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit

About Incorporated is the leading on-demand provider of B-to-B marketing solutions that enable sales and marketing professionals to instantly identify and connect with their best prospects online, without IT involvement. Over 500 corporate customers and 35,000 users worldwide have adopted Genius solutions, including SalesGenius® and MarketingGenius®, to simplify and improve lead generation and qualification efforts.'s unique technology delivers instant email campaign results and prospect website visit tracking directly to frontline Sales reps, so they can immediately qualify and follow-up on their best opportunities. pioneered Sales 2.0, a group of leading on-demand vendors whose solutions leverage Web 2.0 technologies to improve sales connection and close rates. is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information visit or email

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