SOURCE: Global Travel International

July 10, 2006 17:55 ET

Global Travel International Taps Internet Marketing Veteran

ORLANDO, FL -- (MARKET WIRE) -- July 10, 2006 -- Global Travel International and has named Hugo Cardinale as Director of Internet Lead Acquisition. In his new position, Mr. Cardinale will be responsible for managing and optimizing GTI's lead channels including the further development of GTI's relationships with on-line publishers.

"Adding Hugo to our marketing team is critical for us as we pursue our goal of growing our membership base from 35,000 to 500,000 over the next few years," said Randall Warren, GTI's Chairman and co-founder. GTI and operate in several environments including CPC (cost per click), CPA (cost per acquisition) and CPL (cost per lead) in order to generate leads and sales.

In 1997 Mr. Cardinale worked with Missy Ward, the co-founder of and a former Global executive, to pioneer GTI's Internet Marketing Program. Hugo returns to GTI after serving as the Director of Advertising for Market Leverage, the affiliate marketing division of PrecisionPlay Media, Inc. Cardinale reports to Ron Kieves, CMO for Global Travel International, Inc.

About Global Travel International

Global Travel International (GTI) pioneered the home-based Independent Travel Agent model in the U.S. and currently has more than 35,000 Agents. Specializing in cruises, vacation packages and group travel, GTI is a privately owned company that invests heavily in training, technology and marketing to equip its Agents with the competitive resources necessary to successfully operate their own home-based travel businesses. By joining GTI, experienced travel agents can focus on selling travel and building their businesses without the burden or cost of a traditional storefront agency. Whether full- or part-time, experienced or beginner, GTI supports its Agents with a team of more than 100 professional support personnel located at GTI's headquarters in Maitland, Florida. Now in its 12th year, GTI is the world's largest Independent Travel Agent network, generating over $125 million in annual revenue. GTI is a member of and/or accredited with the following organ, ARTA, HEDNA, CLIA, ARC and IATAN. For more information on GTI, visit

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