SOURCE: Global Upside

Global Upside

October 17, 2012 10:36 ET

Global Upside Helps Bonfaire Stay Ahead of Trend

Fashion Accessory Pioneer Relies on Los Altos Finance Specialist

LOS ALTOS, CA--(Marketwire - Oct 17, 2012) - When online fashion accessory pioneer Bonfaire needed to launch its business in fall 2012 to meet a crucial seasonal fashion deadline, the startup relied on finance and accounting specialist Global Upside to ensure that its finance and accounting operations could launch as smoothly and flawlessly as their new fashions.

Bonfaire occupies a unique place in the online fashion world, offering shoppers exclusive access to next season's shoes, handbags, and accessories months before they are available in conventional retail stores. The brands are high-end fashion designers from both the U.S. and abroad and include names such as Missoni, Ruthie Davis, Sissi Rossi, Diego Dolcini, and Etro. Some of the designers are not available in the U.S. through conventional retailers. 

Once Bonfaire set early September as its launch date, it had to build every aspect of its business from scratch, including hiring staff, negotiating relationships with its hand-picked designers, building an e-commerce platform to serve its customers, and then launching the business at the height of the fall fashion event calendar. Bonfaire selected Global Upside to provide the full suite of back office accounting support for the business or R-to-R, which includes everything from recording transactions to financial reporting.

According to Bonfaire founder and CEO, Keiron McCammon, partnering with Global Upside enabled the company to get up and running quickly. "Speed to market was critical for us," said McCammon. "Working with Global Upside enabled us to leave those important foundational business processes to a trusted partner, so we could focus on our core business. I was able to sleep at night knowing our back-office processes would run smoothly."

Global Upside has been helping startups launch their businesses, and established companies implement high-quality financial processes, since it was founded in 1999. Earlier this year, Global Upside added human resources solutions to its menu of services. Today, Global Upside provides services to clients in more than 30 countries worldwide, all with its trademark attention to quality, customer responsiveness, and timeliness.

"Bonfaire has a unique business model and an experienced management team," commented Global Upside CEO Ragu Bhargava. "The company is already taking orders for its fashion shoes and accessories, which are proving to be in demand with American consumers. The Global Upside team is focused on providing Bonfaire the highest quality service to ensure a flawless experience for Bonfaire, its customers, and its suppliers."

About Bonfaire
Bonfaire is the only place in the world where you get exclusive first access to next season's designer shoes, handbags and accessories for pre-order. Bonfaire focuses exclusively on accessories, and brings you a well-edited selection of unique items from premier designers from New York, Los Angeles, Paris, London, Milan, and other exciting locales. We curate a fashion-forward selection of items well ahead of the season, and in some cases, items showcased on Bonfaire will never be available through other retail channels. The Bonfaire member will find many of her current favorites in our assortment, but will also delight in the thrill of discovering new designers and products. The Bonfaire woman is a woman of style and substance who already makes her own statement; Bonfaire can help her punctuate it with beautiful fashion accessories from topnotch designers. Bonfaire will offer items from designers such as Missoni, Ben Amun, Ruthie Davis, Pura Lopez, O Jour, Anton Heunis, Alejandro Ingelmo, Be&D, and Alexandre Birman. For more information, visit

About Global Upside, Inc.
Headquartered in Los Altos, California, Global Upside is a specialist in finance, accounting, and human resources services. Founded in 1999, Global Upside's team of finance professionals delivers high quality and timely and responsive service to clients in over 30 countries worldwide. For more information, visit

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