SOURCE: Global Upside Inc.

Global Upside Inc.

May 31, 2012 12:43 ET

Global Upside Supports DeepRoot's International Expansion

LOS ALTOS, CA--(Marketwire - May 31, 2012) - Global Upside, Inc. announced today that it has provided finance and accounting services to DeepRoot Green Infrastructure LLC to support DeepRoot's expansion into markets in Canada and Europe as demand grows for DeepRoot's environmentally beneficial products.

DeepRoot produces Silva Cells, innovative underground structures that contain soil for tree roots while supporting paving. The soil contained in the Silva Cells helps capture rainwater on-site, thereby supporting plant and tree life in densely populated urban areas and minimizing polluted runoff. Increased vegetation provides many benefits to urban areas, including more attractive living and shopping areas, increased real estate values, and reduced energy demands. Launched in 2007, the Silva Cell product family experienced dramatic growth in demand as customers, mainly town and city governments, learned of their capabilities. DeepRoot expanded into Canada and European markets to serve those markets.

Global Upside was retained in 2011 to provide finance and accounting support for DeepRoot as the company's growth and the need for international accounts required a higher level of support. Global Upside manages DeepRoot's accounts in the U.S., Canada, and Europe, executing most accounting functions, and providing timely monthly statements for each market, as well as consolidated statements, providing DeepRoot management with the visibility that enables them to better manage growth.

"Global Upside has played an important role in helping us manage our finances better and grow our business," said DeepRoot CEO Graham Ray. "The quality and accuracy of Global Upside's work is excellent, and we look forward to expanding our relationship with them as DeepRoot continues to grow."

"Knowledge of the global marketplace and the legal, financial, and accounting requirements in different markets is a core Global Upside strength, and this has helped us provide support for DeepRoot," commented Global Upside CEO Ragu Bhargava. "For a company with a great proprietary technology dealing with rapid growth, Global Upside provides a service that enables them to manage that growth while focusing on their core skills of building and marketing their products."

Global Upside is a specialist in providing finance, accounting, human resources, and stock administration services to companies worldwide. Active in over 30 countries, Global Upside has grown rapidly in the past four years by providing outstanding quality and highly responsive personal customer service to its clients.

About Global Upside, Inc.
Headquartered in Los Altos, California, Global Upside is a specialist in finance and accounting, human resources, and stock administration services. Founded in 1999, Global Upside's team of finance professionals delivers high quality and timely and responsive service to clients in over 30 countries worldwide. For more information, visit

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