SOURCE: GlobalEnglish


October 04, 2011 08:10 ET

GlobalEnglish Launches New On-Demand Software Platform and Refreshes Brand to Address Growing Demand for Enterprise Fluency Among Multinational Companies

SaaS Innovator Launches Comprehensive Suite of Cloud-Based Software Products to Resolve Urgent Productivity and Performance Challenges in Today's Global Economy; Corporate Rebrand Reflects Fast Growth and Energy of Leading On-Demand Software Firm

BRISBANE, CA--(Marketwire - Oct 4, 2011) - GlobalEnglish Corporation (, the first provider of on-demand software to advance the Enterprise Fluency™ of global organizations, today announced the worldwide availability of its new GlobalEnglish Suite -- a cloud-based, enterprise software platform to help global companies communicate, collaborate, and, therefore, operate optimally. The software suite incorporates robust Business English applications for social collaboration, mobile productivity, on-the-job support, formal and informal learning, and the ability to evaluate and measure usage and proficiency improvements.

The new GlobalEnglish Suite of products is designed for everyday use with an emphasis on helping employees to be more productive immediately, and to perform as if they were at a higher Business English proficiency level. The proven, award-winning approach that GlobalEnglish has pioneered adds even more value over time to global organizations by improving Business English skills across a region, division or the entire global workforce with engaging, highly effective tools for subscribers to increase their skills at their convenience from anywhere.

The highly scalable software as a service (SaaS) platform includes sophisticated technologies such as automatic speech recognition, text to speech, multi-platform mobile applications, company-specific content creation tools and automated document collaboration. The GlobalEnglish Suite includes native language support in 15 languages and scales to 100,000s of subscribers via the web and mobile devices. Enterprise-grade security, user management and reporting are integral to the solution.

"GlobalEnglish is the first company delivering a comprehensive, on-demand software platform to solve all the Business English challenges of multinational companies. We no longer see the solution to be online English teaching alone. Companies urgently need a way to put English to work immediately and new ways for globally dispersed teams to collaborate on a common platform," said Mahesh Ram, GlobalEnglish Chief Executive Officer. "Today's communications complexities, with far-flung offices, corporate restructuring, mergers and acquisitions and an increasing dependence on global teams have made Business English a critical and strategic factor in overall organizational success."

The International Monetary Fund forecasts that 70 percent of world growth over the next few years will come from emerging markets, with China and India accounting for 40 percent of that growth. By 2020, Brazil, Russia, India and China (BRIC) are expected to account for nearly 50 percent of all global GDP growth. Yet, while 92 percent of non-native English-speaking global employees say communicating in English is critical for their jobs, only a tiny fraction (7 percent) strongly agree that their current English skills are sufficient to do their job, according to a Globalization of English report from a 2010 survey of 26,000 global employees in 152 countries.

"Our Global 2000 customers across all sectors depend on us to strengthen their operational and financial performance through effective collaboration and communication in English -- the most fundamental competency to permeate a global organization," said Ram. "Other enterprise software companies simply aren't focused on innovation to solve this performance-sapping problem."

Software Designed to Put Business English to Work for Global Business

The GlobalEnglish Suite advances Enterprise Fluency -- the communication and collaboration that drives high performance in a global economy -- unlike any other offering on the market. It provides both immediate and long-term improvements to enterprise-wide Business English skills and global business communications output, while continuously enhancing productivity and encouraging bottom-up innovation. Its components include assessment and progress reporting, formal and social learning, peer-to-peer collaboration and advice, language tools, mobile business apps, and professional expertise and coaching.

The suite of integrated software offerings helps employees around the world prepare and perform better in business situations such as customer meetings and events, presentations, sales pitches, negotiations, leadership addresses and brainstorming on conference calls. It includes easy access to tools with industry-specific vocabulary for sectors such as energy, pharmaceuticals, IT and financial services, in addition to company-specific lists of jargon to fully customize the value of the platform for different organizations.

The resulting productivity gains using GlobalEnglish are significant and measurable, and the quality of the work product increases sharply. Based on customer usage studies, 92 percent of employees use their new skills immediately, and productivity gains of two hours per employee each week is typical. The GlobalEnglish Suite is also unique in its web-based reporting and administrative tools to measure and track individual and group usage across the platform and to measure performance gains across the enterprise. Administrators can define reports and view data, based on their specific information needs such as subscriber characteristics, usage levels, business unit or country-level groupings and date ranges.

The GlobalEnglish Suite Enterprise Edition package is the most complete global communication and collaboration solution available, with all premium services and support included. It is priced to provide the highest value at a cost per subscriber that is significantly below that of traditional solutions. GlobalEnglish offers its Enterprise Edition package for companies with 1,000 or more active subscribers, a Business Edition package for 50 to 999 subscribers, and a Standard Edition package for less than 50 subscribers. More information on pricing and package options is available on

Announced today, the GlobalEnglish Suite is comprised of a range of software products to enhance global business performance through Enterprise Fluency:

GlobalEnglish Edge™

A newly enhanced, on-demand software offering for formal learning, coupled with on-the-job support for work tasks in English, such as writing emails, enhancing presentations or handling negotiations, structured improvement of Business English with relevant, business-specific content. The core Business English curriculum is taught in the context of relevant business situations with support for 15 languages enabling non-native speakers to grasp the material more effectively.

GlobalEnglish Bloom™

A new, first-of-its-kind collaboration platform focused on global communication and Enterprise Fluency™: a secure online workspace infused with robust social capabilities to help native and non-native English speakers work together to improve the speed and quality of their work and leverage global and local expertise to complete professional tasks in Business English.

GlobalEnglish LinGo Pro™

A new mobile business app that makes award-winning Business English tools available via smart phones, tablets and other browser-based devices. As an add-on to the company's free app, GlobalEnglish LinGo™ (which instantly delivers the definitions, translations, and pronunciations of everyday words in English), GlobalEnglish LinGo Pro™ allows subscribers to access the most comprehensive lists of industry-specific and topic-specific vocabulary, in addition to unique company-specific jargon and acronyms. It makes it easy to practice, pronounce and improve vocabulary from anywhere.

GlobalEnglish STEP™ and GlobalEnglish STEP+™

Adaptive online tests that accurately assess employee Business English proficiency and identify skills gaps and a way to measure progress and skills gains across the enterprise over time.

GlobalEnglish Coach™

This innovative web-based platform allows subscribers to enjoy all aspects of a personal coaching relationship with a native-English speaking coach, including live conversation sessions via telephone or Skype, flexible scheduling, preparation materials, well-designed follow-up activities and post-session feedback.

For more detailed press releases on the new or enhanced on-demand software components of the GlobalEnglish Suite, please click on the links below, or visit the GlobalEnglish newsroom.

GlobalEnglish Unveils GlobalEnglish Edge™ Software Upgrade Featuring the Industry's Most Advanced Speech Recognition and Remediation Technology

GlobalEnglish Unleashes GlobalEnglish Bloom™ to Inspire Boundless Collaboration and Fast Track Global Team Performance

GlobalEnglish Releases GlobalEnglish LinGo Pro™ Mobile Business Language App for Non-Native English Speakers Who Are Frequently on the Move

Corporate Re-brand Reflects Company Energy and Growth within a Social, Mobile World

"Twelve years ago, we were the first to deliver on-demand English training software-as-a-service that delivered a richer, more effective and easy-to-access learning environment than a classroom setting," said Tom Kahl, GlobalEnglish President. "Today, we're moving a leap ahead with a complete, on-demand platform that includes mobile, enterprise social software, improved productivity tools and embedded expertise that delivers Business English assistance where and when companies and employees need it most."

Originally founded in 1997, GlobalEnglish currently serves more than 350 of the Global 2000 companies, and is the preferred choice of some of the world's largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hilton, John Deere, Procter & Gamble and Unisys.

The company's rebrand -- with a new corporate identity, website and product-naming convention -- aims to reflect to the outside world the considerable commitment within GlobalEnglish to position itself for its next phase of continued profitable growth.

"GlobalEnglish has been proving the value of on-demand enterprise solutions for more than a decade, and has worked hand-in-hand with some of the world's leading brands to help them navigate global expansion," said Heidi Lorenzen, GlobalEnglish Vice President of Marketing. "It was time for our brand to reflect the significant energy behind our move to an even more impactful suite of offerings that delivers measurable, strategic value across the entire organization."

About GlobalEnglish Corporation

GlobalEnglish offers solutions to improve Enterprise Fluency™: the communication and collaboration that drives high performance in a global economy. A key component of Enterprise Fluency is the measure of a company's ability to apply company-wide gains in Business English skills to improve the ease with which global teams can communicate and collaborate with each other and the effectiveness with which the company can operate across country borders.

GlobalEnglish has more than 500 enterprises partnering with the company globally, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hilton, John Deere, Procter & Gamble and Unisys. Its comprehensive, on-demand software solutions are available in 15 languages for instant, on-the-job support for business tasks in English -- such as collaborating, writing emails and developing presentations -- and proven programs for building lasting Business English proficiency. Headquartered in Brisbane, California, the company has offices in 30 countries and the global reach to support multinational companies in any country worldwide.

For more information, please visit