SOURCE: GlobalEnglish Corporation

GlobalEnglish Corporation

January 24, 2011 08:02 ET

GlobalEnglish Wins City Telecom Hong Kong for Online Business English Communication Skill Development

GlobalEnglish to Support Company's Differentiation Strategy of "Private Banking"-Style Customer Service

BRISBANE, CA--(Marketwire - January 24, 2011) - GlobalEnglish Corporation (, the leading provider of on-demand learning and support for business English communication, today announced that it has been selected as the partner of choice by City Telecom. With a work force of 3,200 -- the majority of whom are customer-facing -- City Telecom is Hong Kong's premier provider of fiber-based telecommunication services and the fastest-growing broadband service provider in Hong Kong. 

Companies around the world are turning to GlobalEnglish to help develop the business English communication skills of their global workforces. Not only are employees with effective communication skills able to collaborate more easily, but recent studies show that strong communication capabilities have a significant operational and financial impact on the enterprise; corporations focusing on employee communications deliver 47% higher shareholder return according to Towers Watson's 2009/10 Communication ROI Study. 

City Telecom is building a premium reputation based on superior customer engagement, and considers English capability a critical factor. In a highly competitive industry, City Telecom's differentiation strategy is to introduce "private banking"-style personal account management to the telecom industry, which is accustomed to mass hotline queues. 

Having evaluated many other alternatives, City Telecom eventually engaged GlobalEnglish for its cost-effective scalable technology solution and its experienced team of business consultants who advised City Telecom on how to integrate GlobalEnglish into a multi-faceted talent development strategy.

City Telecom will use the award-winning GlobalEnglish Corporate Learning Service™ and Personal Coaching Service to address the communication skills gaps of its management-level employees as well as those in several other roles. Employees seeking to qualify for promotions will now have to demonstrate a required level of English among other requirements for consideration.

Prior to engaging GlobalEnglish, City Telecom conducted a pilot with the company's program, during which time employees experienced dramatic English language improvements in less than two months. After the pilot phase, 89% of responding participants agreed that GlobalEnglish is relevant to their job, and indicated that they have been able to use what they learned during the pilot in their everyday business tasks.

"The course materials are very comprehensive, particularly the different learning options," stated City Telecom CEO, William Yeung. "The beauty of the course is its flexibility, such that users can visit the site and carry on learning and practicing different skills at their own pace. The course materials cater to the different needs of our employees."

"We are delighted to be working with City Telecom to support the development of the business English communication skills of their workforce by incorporating our solution into their Talent Management programs," said Mahesh Ram, Executive Vice President of Product Development at GlobalEnglish Corporation. "GlobalEnglish helps companies focus on building communication capabilities within their organizations so that employees can be more productive and companies can succeed in the competitive global marketplace."

About GlobalEnglish Corporation

GlobalEnglish is the leading provider of online assessment, learning, and support for business English communication for the world's top companies. The company offers a scalable, on-demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.

GlobalEnglish is proudly made up of a team of global consultants who partner with clients to assess their business English needs, ensure successful implementation and provide ongoing local support to more than 30 countries worldwide.

GlobalEnglish is the preferred choice of the world's largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, Unisys and Wyeth.

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About City Telecom/Hong Kong Broadband Network Limited

Established in 1992, City Telecom (H.K.) Limited (HKEX: 1137) (NASDAQ: CTEL) provides integrated telecommunications services in Hong Kong via its own self-built fiber network. City Telecom's wholly-owned subsidiary, Hong Kong Broadband Network Limited (HKBN), is the fastest-growing broadband service provider in Hong Kong. HKBN offers a diversified portfolio of innovative products that service more than 1,110,000 subscriptions for broadband, local telephony and IP-TV services. The company has built a solid market position with top-of-the-line applications and practices enabling it substantial growth. The company takes great pride in developing its 3,200 Talent force into a competitive advantage. Additional information on City Telecom can be found at