SOURCE: GlobalFit

GlobalFit

September 21, 2010 11:46 ET

GlobalFit Redefines Itself With Power Pilates Partnership

PHILADELPHIA, PA--(Marketwire - September 21, 2010) -  Celebrities from Oscar-winner Kate Winslet to NBA All-Star Jason Kidd have used pilates to define their bodies. Now GlobalFit, a leading provider of benefits for healthy living, has teamed with Power Pilates, a network of more than 100 studios, to re-define their fitness offering to the corporate marketplace.

Since 1992, GlobalFit's signature offering has been fitness center memberships at reduced group rates. The move to offer reduced-rate access to participating Power Pilates' affiliates marks GlobalFit's first expansion to studios dedicated to the pilates fitness method.

For Power Pilates Chief Executive Officer Howard Sichel, the increased corporate outreach through GlobalFit seems like a natural fit. "American workers are plagued by lower-back pain and repetitive stress injuries like carpal tunnel syndrome," he noted. "Pilates' focus on core strength and proper alignment can greatly help to prevent and treat these conditions."

For GlobalFit, the partnership helps reach employees who may be intimidated by traditional gyms. "The gym is a great place to get fit and stay fit," observed GlobalFit Vice President of Sales Matthew Laffer, "but we know that they're not for everyone. GlobalFit's options have already greatly expanded to include activity-based programs and at-home fitness equipment. Power Pilates' affiliate studios give us yet another fitness alternative: a pay-as-you-go model with professional instruction for every workout."

Pilates, the physical fitness system developed by German-born gymnast Joseph Pilates (puh-LAH-teez), has been helping practitioners to develop long, lean muscles and improved posture for more than 90 years. Mat pilates classes have been increasingly common at gyms, but Power Pilates affiliate studios also offer access to the large, specialized pilates equipment.

GlobalFit offers 25% off session cards to participating Power Pilates affiliate studios.

About GlobalFit:
GlobalFit is a leading provider of benefits for healthy living. Readily accessible through employers and insurers, GlobalFit's broad selection of programs, products and services have been expressly designed to create a healthier world. Since 1992, GlobalFit's signature offering has been its gym network, the largest of its kind. The network now includes thousands of respected fitness centers, from well-known chains to independent facilities, in the U.S. and Canada. GlobalFit's latest corporate program, "Destination: You," breaks new ground by combining step-based activity -- effortlessly verifiable through cutting-edge technology -- with education, community support and incentives to motivate large populations. For more information, please visit www.globalfit.com.

About Power Pilates:
Power Pilates was founded with the goal of providing classical Pilates training that honors the integrity of the methods initially developed by Joseph Pilates. Currently one of the largest classical pilates education companies in the world, Power Pilates offers teacher training and continuing education programs taught by the premier instructors in the industry. Power Pilates' teacher training process is a clear, supportive and integrated approach that provides the knowledge and tools to empower the industry's finest instructors.

The Company owns and operates three studios and has over 100 affiliated studios around the world. Power Pilates has certified over 7,000 teachers in 10 countries, creating a global community of passionate professionals and pilates consumers. Visit www.powerpilates.com for more information about Power Pilates.

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