SOURCE: GlobalFit

August 20, 2007 15:30 ET

GlobalFit to Use FitSense Technology for Innovative Corporate Fitness Program

PHILADELPHIA, PA--(Marketwire - August 20, 2007) - GlobalFit, the nation's leading provider of healthy living benefits, has announced that it will use technology from FitSense, Inc., a wholly-owned subsidiary of FitLinxx, to drive its upcoming 'Destination: You' online corporate fitness program. The FitSense ActiPed, which uses an accelerometer and patented wireless communication technology to record users' steps, movement, activity time and calories burned, provides the engine for 'Destination: You's' activity tracking.

"FitSense offers the best in fitness technology," said Frank Napolitano, GlobalFit President and CEO. "They have powered some of the most exciting and cutting edge products in the fitness industry. We're excited to incorporate their technology into our program."

'Destination: You' is an online fitness program aimed at inspiring adults to become more active. Focused on neither the active exerciser nor the couch potato, it targets the `middle 60%' of the population, who know they should be more active but don't know how to get started. Fitness expert Kathy Smith hosts the program and helps participants navigate active trips to locations both exotic and familiar. The ActiPed (which clips onto the shoe) automatically records their activity.

According to the Centers for Disease Control and Prevention, an estimated 75% of all healthcare costs directly stem from preventable health conditions like Type 2 diabetes. Many corporations recognize this fact and are turning to employee wellness programs to help staff adopt healthier lifestyles.

"'Destination: You' is GlobalFit's response to the corporate community's call for a safe, simple, fun, confidential and cost-effective program to help them lower their healthcare costs," explained Napolitano. "We recognize that in order for an online program to work, participants must be excited about it. The combination of Kathy Smith and the activity tracker provide a 'wow' factor that keeps people motivated to stay with the program."

Unlike a pedometer, the FitSense tracker can distinguish among walking, running, and other activity. Best of all, it wirelessly uploads that activity to GlobalFit's program. By simply logging on to the 'Destination: You' site, program participants see the distance they have covered and calories they have burned and the interesting places they have 'visited' in their journey to better health.

Participating companies offer cash incentives to successful 'Destination: You' participants. More than twenty years of scientific research demonstrates that their return on this investment in their employees is huge. So, notes Napolitano, sponsoring companies get the unusual opportunity to do good and to do well at the same time.

About FitLinxx: FitLinxx is the endorsed industry standard and leading provider of products and services that empower consumers to succeed with their fitness programs in fitness centers -- by helping them exercise properly and stay motivated to stick with a program. The FitLinxx System is endorsed by over 30 fitness equipment manufacturers, which have collectively certified the compatibility of over 1000 models of fitness equipment for use on the FitLinxx Network. FitLinxx has more than 1 million users and is headquartered in Norwalk, Connecticut, with regional offices around the United States and European headquarters in the United Kingdom. For more information call 203-316-5151 or visit

About GlobalFit: GlobalFit is the nation's leading provider of healthy living benefits. As The Source for a Better You, GlobalFit offers a comprehensive selection of programs, products and services designed to create a healthier world by changing the way people think about and access healthy living benefits. Since 1992, GlobalFit's signature offering has been its fitness club network, now with more than 2,000 providers nationwide. For more information on GlobalFit, please visit

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