SOURCE: nPario, Inc.; GlobalWebIndex

nPario, Inc.; GlobalWebIndex

May 30, 2013 07:30 ET

GlobalWebIndex Selects nPario as Technology Partner for GW.IQ

nPario Powers Real-Time Consumer Intelligence to Deliver Deep Segmentation of Digital Audiences

PALO ALTO, CA--(Marketwired - May 30, 2013) - nPario, Inc.™, the leader in real-time consumer intelligence, today announced a partnership with GlobalWebIndex™, owner of the world's largest and most detailed consumer study into cross-platform digital media usage, to deliver a new digital insights product called GW.IQ™. Powered by GlobalWebIndex's deep profiling of international web audiences, GW.IQ is a tag-based solution that enables online property owners to understand the demographic, psychographic, attitudinal and behavioral attributes of their users.

GW.IQ is being launched in response to the requirement for online property owners to understand consumer behavior across multiple devices, applications and services. The product is designed to offer publishers greater opportunities to maximize yield and sell audiences to the demand side, as well as offering brands and agencies a more granular understanding of their target audiences and how to reach them. Digital brands can implement the GW.IQ tag on their properties, ingesting data into the nPario Consumer Intelligence Platform where it is matched against the GlobalWebIndex data set, the world's largest on cross-platform digital audiences. This enables GlobalWebIndex to report back to online property owners on the attributes of their user base across five categories:

1. Cross-Platform Behaviors
2. Demographics & Attitudes
3. E-Commerce Behaviors
4. Influencers & Content
5. Social Media Engagement

"Increasingly our customers are looking to us to combine their web analytics with our consumer intelligence data. Our largest clients know that combining user-level events with a deeper understanding of motivations and attitudes offers the broadest data set from which to drive insight and monetization," said Tom Smith, CEO of GlobalWebIndex. "nPario Consumer Intelligence gives us the ability to make this ambition a reality, comparing findings from anonymous tracking with the depth of our global consumer study, the largest of its kind in the world."

"Regardless of major advances in big data, analytics and tracking, it has never been more difficult to identify the consumer audience online and drive genuine insights into their behaviors and needs. GlobalWebIndex is leading the way in using big data to help its partners easily segment their online audiences at scale, with real depth of understanding," said Bassel Ojjeh, CEO of nPario, Inc. "For GlobalWebIndex clients, some of the most well-known brands in the world, selecting nPario means unlocking the power and scale of big data to deliver real-time segmentation and uncover consumer insights that have not been possible before."

About GlobalWebIndex
GlobalWebIndex is the world's largest ongoing global study into the attitudes, motivations and multi-platform behaviors of digital audiences. Agencies, publishers and brands use GlobalWebIndex to develop detailed analyses of how their target audiences engage with connected platforms.

The study collects data on a year-round basis, covering 31 global markets and 87% of the internet population. Clients include publishers such as Google, Microsoft Advertising, Yahoo! and BBC Worldwide, brands like Unilever, P&G, PepsiCo and Nokia, and the world's largest marketing agencies including Mediacom, Mindshare, ZenithOptimedia, Starcom MediaVest, BBH, Ogilvy, R/GA and Razorfish.

  • To schedule a GW.IQ consultation and understand how GlobalWebIndex can drive actionable consumer insight across your company, please email Alastair Little (Director, Marketing Platforms) on
  • For more information about GlobalWebIndex products, see

About nPario

nPario delivers a consumer intelligence platform and marketing segmentation applications that enable the world's largest brands to combine existing, new and emerging channels of information to segment consumers, understand consumer behavior and commercial intent, and drive customer engagement. Unlike other data management platforms (DMPs), which can choke on the sheer scale of data needed to provide comprehensive consumer intelligence, the nPario platform was designed to support the scale needed by media companies such as Yahoo!. Enabling Marketers to answer such questions as: who are our customers? What do they want to buy? Where do I find more like them?

nPario solutions are available as SaaS or self-hosted, and are already in use at leading brands, publishers and agencies such as Thomson Reuters, Electronic Arts and GroupM. In fact, nPario also powers several of the data management platforms (DMPs) used by the world's leading brands today.

To try nPario Audience Discovery for free, visit

nPario is a privately held company with offices in Palo Alto, Calif. For more information, visit

nPario Consumer Intelligence platform, Real-Time Data Science, nPario Audience Discovery, nPario Segment Explorer, nPario Campaign Explorer are trademarks of nPario, Inc. GlobalWebIndex and GW.IQ are trademarks of Trendstream Ltd. All other trademarks are property of their respective owners.

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