SOURCE: Globoforce

June 26, 2006 09:00 ET

Globoforce Announces Major Expansion in South and Latin America of Their Rewards, Recognition and Incentive Programs

Global Companies Benefit From a Wide Range of Reward Selections for Their Employees and Sales Partners

WESTBOROUGH, MA and DUBLIN, IRELAND -- (MARKET WIRE) -- June 26, 2006 -- Globoforce, the leading provider of worldwide employee reward & recognition and sales incentive solutions for Global 2000 companies, today announced that they will be adding hundreds of new selections to their reward catalogs in South and Latin America. Argentina, Colombia, Costa Rica, Mexico and Venezuela are being expanded further driven by the company's success in winning international programs from their clients.

"By offering the incentive industry's largest selection of local languages, currencies and reward options, we are helping customers overcome geographical barriers to address the need for more relevant multicultural recognition and incentive programs. Employees and sales partners associated with global companies now can participate in the incentive programs without any cultural or geographic restrictions," said Eric Mosley, CEO of Globoforce.

In Argentina, Globoforce has signed up popular hair salon Roberto Giordano, leading cinema chain Village Cines, restaurant group La Cabaña, and national on-line retailer, among many others.

Partners in Brazil include Siciliano, one of the country's leading suppliers of books, CDs and DVDs, as well as PB Kids with a network of toy stores throughout the country.

Prodiscos Colombia the leading chain for books, music and DVDs is joining the Globoforce offering there, as are Kenneth Cole in Costa Rica, the TGI Friday restaurant chain, and leading sports store, Extremos.

In Mexico, Blockbuster, Fashion line, Mix-up and Sanborns bring on-board the top entertainment, fashion, and online merchants. And in Venezuela Globoforce is partnering with, Casablanca and General Import, one the country's largest department stores.

Globoforce solutions are enabling leading organizations worldwide to implement successful multicultural incentive programs through which program participants can instantly recognize colleagues for achievement against company goals, and corporate headquarters can manage the program's international effectiveness with a 'one world view' program dashboard.

Globoforce continues to advance forward building new relationships with worldwide merchants to expand the range of reward options it offers to its customers. Now, with reward options that span across 5 continents, there are literally millions of different possible prizes, gifts and incentives available to participants, which cater to wide disparities in culture, taste, age and gender.

About the Globoforce Solution

Globoforce's unique on-demand incentive solution offers companies a single platform for managing and implementing their global rewards and incentive programs. Based on J2EE architecture, Globoforce has built a flexible, efficient and powerful rewards and recognition tool that can scale from one user to millions of users with complete ease, offering global companies an easy-to-use, secure tool that can be rapidly deployed and enhanced as needs arise. The web-based solution offers numerous key features including multi-language and multi-currency capabilities, online and offline reporting options, customized award design options, real-time reporting and budget management capabilities, single-user sign on, comprehensive administration tools and world-class customer service.

About Globoforce

Founded in 1999, Globoforce is the leading provider of worldwide, on-demand incentive, reward and recognition programs for Global 2000 companies. Globoforce transforms the way enterprises motivate their workforces and sales channels through its dynamic, easy-to-use, on-demand technology platform -- empowering the most successful organizations on all continents. Funded by Atlas, Benchmark Venture Capital and a number of private investors, Globoforce's customers include IBM, Reuters, Dow Chemical, Avnet and Safeway. Globoforce, co-headquartered in Westborough, MA and Dublin, Ireland, was the recipient of the "2004 Top HR Product of the Year Award" from HR Executive Magazine. For more information, visit the company at or contact them via email

Contact Information

  • Media Contacts:
    Meghan Finnerty
    P: +353 1 625 8806
    Email Contact

    Valerie Harding
    Ripple Effect Communications
    P: 617.536.8887
    Email Contact