SOURCE: Globoforce

February 15, 2006 09:00 ET

Globoforce Expands Its Rewards Selection With the Addition of China's Largest Online Retailer

Company's Unrivalled Rewards Portfolio Extends Reach for Global Companies in Rapidly Growing World Economies

WESTBOROUGH, MA and DUBLIN, IRELAND -- (MARKET WIRE) -- February 15, 2006 -- Globoforce, the leading provider of worldwide, on-demand employee reward & recognition programs and sales incentive solutions for Global 2000 companies, today announced that it has added, China's largest online retailer, to its platform. This addition further demonstrates Globoforce's commitment to addressing the growing needs of today's global economy by offering companies the reach necessary to reward employees in some of the most rapidly growing economies in the world, including China. joins an impressive roster of thousands of international and local merchants -- including leading brand names such as Macy's, The Gap, Borders, and eBay -- that are signing up to be part of Globoforce's 'The World's Largest Rewards Selection." Globoforce's award-winning solution offers an unrivalled rewards selection and more language choices than any other employee or sales incentive provider in the industry today.

"We are excited to now offer as part of our global rewards portfolio," said Eric Mosley, Chief Executive Officer of Globoforce. "The addition of not only expands our rewards selection, but also opens up the incentive industry for China. is today doing for China what has done for the United States -- offering consumers convenient ways to purchase the items they want, when they want them. As more and more global corporations open and expand operations in foreign locations, the need to implement relevant multicultural incentive programs continues to increase. Globoforce is committed to meeting this need by offering the incentive industry's largest selection of local languages and local reward options."

Globoforce's gift certificate-driven award model provides participants worldwide with their own choice of rewards and access to thousands of participating merchants in the areas of shopping, travel, sports, hobbies, dining and entertainment. Offering access to literally millions of different possible prize, gift and reward options across all 5 continents of the globe, Globoforce helps customers overcome geographical and cultural boundaries, ensuring every program participant in every country can select a reward that is local and relevant to them.

About the Globoforce Solution

Globoforce's unique on-demand incentive solution offers companies a single platform for managing and implementing their global rewards and incentive programs. Based on J2EE architecture, Globoforce has built a flexible, efficient and powerful rewards and recognition tool that can scale from one user to millions of users with complete ease, offering global companies an easy-to-use, secure tool that can be rapidly deployed and enhanced as needs arise. The web-based solution offers numerous key features including multi-language and multi-currency capabilities, online and offline reporting options, customized award design options, real-time reporting and budget management capabilities, single-user sign on, comprehensive administration tools and world-class customer service.

About Globoforce

Founded in 1999, Globoforce is the leading provider of worldwide, on-demand incentive, reward and recognition programs for Global 2000 companies. Globoforce transforms the way enterprises motivate their workforces and sales channels through its dynamic, easy-to-use, on-demand technology platform -- empowering the most successful organizations on all continents. Funded by Atlas, Benchmark Venture Capital and a number of private investors, Globoforce's customers include IBM, Reuters, Dow Chemical, Avnet and Safeway. Globoforce, co-headquartered in Westborough, MA and Dublin, Ireland, was the recipient of the "2004 Top HR Product of the Year Award" from HR Executive Magazine. For more information, visit the company at or contact them via email

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