SOURCE: Globoforce

October 10, 2006 08:30 ET

Globoforce Expands "The World's Largest Rewards Selection" With the Addition of Travelocity Incentives

Expanded Rewards Portfolio Now Offers Online Access to 35,000 Hotels in 240 Countries

WESTBOROUGH, MA and DUBLIN, IRELAND -- (MARKET WIRE) -- October 10, 2006 -- Globoforce, the leading provider of worldwide, on-demand employee reward & recognition programs and sales incentive solutions for Global 2000 companies, today announced that it has added Travelocity Incentives, the leading hotel search engine, to its award-winning platform. Travelocity Incentives joins an impressive roster of thousands of international and local merchants -- including leading brands such as Macy's, The Gap, Borders, and eBay -- that are signing up to be part of Globoforce's "The World's Largest Rewards Selection."

"We are pleased to be signing on to Globoforce's global rewards portfolio, and believe this partnership will benefit Globoforce customers," said Peter Friend, founder of, the web site where clients redeem their hotel certificates. "By offering a choice of online reservations at 35,000 hotels throughout the world in 240 countries, we offer by far the widest selection of hotel accommodations of any travel rewards program. Travelocity Incentives has the global reach necessary to help Globoforce fulfill the reward needs of its 1.2 million program participants worldwide."

This addition further demonstrates Globoforce's commitment to offering the incentive industry's largest selection of local reward options. Travelocity Incentives offers online reservation access to the widest selection of brand-name hotels across hundreds of countries. All that program participants have to do is choose between 35,000 participating, brand name hotels -- the choice will be theirs.

"We are excited to now offer the world-class brand Travelocity Incentives as part of our global rewards portfolio," said Eric Mosley, Chief Executive Officer of Globoforce. "The addition of Travelocity Incentives to our platform offers access to the largest choice of international hotels available online today. We are committed to continuously expanding Globoforce's 'The World's Largest Rewards Selection' to provide our clients with the reach necessary to recognize employees and channel partners across the world."

Globoforce's gift certificate-driven award model provides participants worldwide with their own choice of rewards and access to thousands of participating merchants in the areas of shopping, travel, sports, hobbies, dining and entertainment. Offering access to literally millions of different possible prize, gift and reward options across all five continents, Globoforce helps customers overcome geographical and cultural boundaries -- ensuring every program participant in every country can select a reward that is local and relevant to them.

About the Globoforce Solution

Globoforce's unique on-demand incentive solution offers companies a single platform for managing and implementing their global rewards and incentive programs. Based on J2EE architecture, Globoforce has built a flexible, efficient and powerful rewards and recognition tool that can scale from one user to millions of users with complete ease, offering global companies an easy-to-use, secure tool that can be rapidly deployed and enhanced as needs arise. The web-based solution offers numerous key features including multi-language and multi-currency capabilities, online and offline reporting options, customized award design options, real-time reporting and budget management capabilities, single-user sign on, comprehensive administration tools and world-class customer service.

About Globoforce

Founded in 1999, Globoforce is the leading provider of worldwide, on-demand incentive, reward and recognition programs for Global 2000 companies. Globoforce transforms the way enterprises motivate their workforces and sales channels through its dynamic, easy-to-use, on-demand technology platform -- empowering the most successful organizations on all continents. Funded by Atlas, Benchmark Venture Capital and a number of private investors, Globoforce's customers include IBM, Reuters, Dow Chemical, Avnet and Safeway. Globoforce, co-headquartered in Westborough, MA and Dublin, Ireland, was winner of the 2006 IMA (Incentive Marketing Association) Circle of Excellence Award for "Best Employee Recognition Program" and the recipient of the "2004 Top HR Product of the Year Award" from HR Executive Magazine. For more information, visit the company at or contact them via email

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