SOURCE: Experticity

March 13, 2014 10:00 ET

GLOCK Chooses Experticity to Educate and Engage Retail Sales Associates

Interactive Trainings for the Country's Most Popular Pistols Create Helpful Retail Expertise and Facilitate Positive Buying Experiences

SALT LAKE CITY, UT--(Marketwired - Mar 13, 2014) - Experticity, the leading platform for building and rewarding expertise within retail, today announced four new training modules for GLOCK pistols, designed to teach and engage retail associates selling GLOCK firearms and accessories. The modules include product information and "Edu-Games," quizzes that reward trainees with discounts on GLOCK products.

"Retail sales associates representing GLOCK act as the tip of the spear; they are a vital component of GLOCK's market channel and contribute immensely to GLOCK's overall success," said Josh Dorsey, Vice President, GLOCK, Inc. "From first-time shooters to certified armorers with extensive technical knowledge, working with 3point5.com helps retail associates create informed buying experiences for every GLOCK customer."

Experticity's web-based retail training portal, 3point5.com, works with more than 600 brands and more than 65,000 retail locations to help retail associates gain expertise in the brands they sell. Companies like GLOCK trust Experticity to deliver the product information that sales associates need to bring expertise back to the retail buying experience.

"The firearms industry is highly technical. Well-trained, enthusiastic salespeople are a must when it comes to helping consumers come out of their buying experiences feeling confident that they made the right choice," said Tom Stockham, CEO, Experticity. "We are committed to helping brands elevate expertise for their products, and are pleased to be working with respected companies like GLOCK in this way."

About GLOCK, Inc.
The GLOCK GROUP is a leading global manufacturer of pistols and accessories. GLOCK's superior engineering has produced a pistol with only 34 parts and a rugged polymer-frame, providing industry-leading reliability shot after shot. GLOCK is renowned for its pistols which are safe, featuring three safeties; simple, offering a low number of components to provide reliability; and fast, with no encumbering parts to slow the speed to fire. This combination makes GLOCK pistols the first choice among consumers and law enforcement, with approximately 65 percent of agencies within the United States choosing to carry GLOCK. Austrian-engineered, the group has manufacturing facilities in the United States and Austria. Based in Smyrna, Ga., GLOCK, Inc. is an advocate for our nation's law enforcement and military personnel, as well as all citizens' Second Amendment right to bear arms. For more information, please visit http://us.glock.com.

About Experticity
Experticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, 3point5.com and its expert incentive platform, ProMotive.com. Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company's on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Experticity currently works with over 600 brands, 65,000 retail locations and nearly 1.5 million influential experts. Learn more about the company at www.experticity.com.