SOURCE: Glogou Inc.

Glogou Inc, China Marketing, Reverse Alibaba, Baidu Marketing, Advertising in China

November 05, 2014 05:00 ET

Glogou Announces Recruiting and Alumni Engagement Marketing Solutions for China and Asia

Big Data and Media Monitoring in Asia Deliver Great Results

SANTA CLARA, CA--(Marketwired - November 05, 2014) - Glogou Inc. announced today the release of its Asian Student Recruiting and Alumni Engagement Marketing Solutions, a suite of turnkey digital, social, and mobile marketing software that enables universities to recruit effectively in Asia (including China), and to engage productively with alumni.

Glogou's technologies and services overcome many of the barriers Western universities face in Asia, including:

Social media outlets such as Facebook, Twitter, and YouTube are blocked in China. To offset this, Glogou's software automatically synchronizes content from a college's social media accounts to China's equivalent top media sites: Weibo, Wechat, and Youku. 

Search engine marketing is complicated in China as Google withdrew from China. Instead, Baidu is the top search engine in China, but Baidu's interface is completely in Chinese. Glogou has developed the world's first English web interface for Baidu's Ad platform. Glogou also provides services for their clients to run effective marketing campaigns on Naver in Korea and Yahoo Japan.

Mobile devices can also be very effective in engaging alumni in Asia. Countries including China, Japan, and Korea have their own popular mobile social networks and mobile apps. Glogou's tools and services make it easy for marketing professionals to interact on these social networks and apps.

Tracking university marketing campaigns and monitoring online brand presence in Asia also requires region-specific technology. Glogou's Asian Media Monitoring services analyze brand awareness, online presence, and visibility, and provide concrete suggestions for improvement.

Glogou's Student Recruiting and Alumni Engagement Solutions currently cover China, Taiwan, Hong Kong, Korea, and Japan. More countries will be added in future releases.

About Glogou Inc: Glogou Inc., a Silicon Valley-based technology marketing company, specializes in solutions and services for clients running international marketing campaigns. Its products and services include: Sales Signal Processing (SSP), Asian Media Monitoring(AMM), English version Baidu (Endu). For more information, visit www.glogou.com.

Contact Information

  • Glogou Media Contact:
    Helen Lee
    Director of Marketing
    Helen@glogou.com
    508-309-2110