SANTA CLARA, CA--(Marketwired - May 21, 2014) - Glogou Inc., a Silicon Valley technology marketing company today launched "Reverse Alibaba" services to help worldwide business to market their products and services to China.
"Alibaba started as a business to business (B2B) platform to help China's businesses to market their products worldwide. Its effectiveness is one major reason why products made in China are now so widely available worldwide. This effectiveness has also been proved by the success of Alibaba itself," said Ben Lee, co-founder of Glogou Inc. In the past, there was not any other similar online platform for worldwide businesses to market their products and services to China. Now a large percentage of China's population is becoming affluent consumers and now can afford worldwide products and services. The demand for foreign products and services in China is very strong, but there are few, if any, effective methods for worldwide SMEs to access buyers in China and meet their demands.
Glogou's "Reverse Alibaba" services include a complete range of China marketing services. The first service on offer is Glogou Sales Signal Processing (SSP, ssp.glogou.com) platform, which enables a business to discover the market size and the demand trend of their products in China. Glogou SSP suggests China local sales channels and distributors for a new product and services while providing local competitive analysis. Using Glogou SSP, a foreign business can confirm if China can be a profitable market for their products or services as well as discover the potential market size in China for its new products and services. Glogou SSP will also estimate the chance of success of a service or product launch in China.
Once a business knows that its products and services have good potential in China, part of Glogou "Reverse Alibaba" services include China marketing channel comparative analysis which suggest the most effective China marketing channels for a product or service to help a business get the best return on investment. Glogou also helps its customers run marketing campaigns in China. Glogou marketing campaign services include marketing on China's leading search engine, Baidu; marketing on China's leading social media, Weibo and Wechat; marketing on China's top video sharing site, Youku. For special business sectors, such as tourism and hospitality, Glogou provides marketing on China's leading travel and booking sites, Ctrip and Qunar. For real estate clients, Glogou provides marketing services on China's leading real estate site, Soufun. For higher educational customers, Glogou provides services to help higher education institutions to recruit students from China as well as providing services to engage alumni for fund raising purpose. All of this and more about Glogou China marketing services can be found at china-marketing.glogou.com.
Alibaba is helping China manufactures market their product worldwide, Glogou's "Reverse Alibaba" services help worldwide business market their products and services to China, to attract local China customers.
About Glogou Inc.: Glogou Inc. (www.glogou.com) is a Silicon Valley technology marketing company. Glogou develops innovative marketing and sales technologies and provides digital, social media and mobile marketing services. Its customers include Intel, Capital Region USA, the State of South Carolina, and Columbia University. Many of Glogou's customers are small to medium size enterprises, higher education institutions, and destination marketing organizations.