SOURCE: Hygéia

March 29, 2007 08:00 ET

Gloria Feldt Joins Hygéia™ Advisory Board

Former President and CEO of Planned Parenthood Federation of America, Inc. Brings Valuable Industry Experience

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 29, 2007 -- Hygéia Personal Care Products, Inc., developer and marketer of innovative feminine care products designed exclusively for young women under the Petite Amie brand, announced today the addition of Gloria Feldt to its advisory board. Ms. Feldt is the former national president and CEO of Planned Parenthood Federation of America, Inc.(1996-2005). She's also the leading author, speaker, and media commentator on reproductive rights and health from that point where the personal meets the political. A teen mom who rose to be the leader of the world's largest reproductive health provider and advocacy organization, she was dubbed "the voice of experience" by People Magazine. Her leadership of Planned Parenthood to create a bold new 25-year vision was described by Fast Company Magazine as "shrewd and effective."

" We are extremely fortunate to have someone of Gloria's stature on our board," states Hygeia's President, Toyna J. Chin. "As we look back at our achievements, we know that Gloria's support and insight will help us to expand our offerings to the nearly 25 million young women nationwide."

There's so much information out there today about puberty and becoming a woman but not enough of the right kind of information, presented in a way that young women can relate to. Petite Amie™ is the first feminine care product line and community specifically designed with young women in mind!

"I am excited to contribute to Hygeia and the Petite Amie brand as they continue to build upon their position in the feminine care market," states Feldt. "Our society is still somewhat uncomfortable about discussing health education," she says. "I think it's an ingenious business model to combine health education with the sale of feminine care products and target it at a stage where girls begin their transformation into women. And how wonderful for young women to receive such positive messages about their physical growth and development along with the products they need for self-care."

Other Hygeia advisory board members include: Dr. Louann Brizendine, Founder and Director of The University of California, San Francisco (UCSF) Women's and Teens' Mood and Hormone Clinic and author of the best selling first book, "The Female Brain"; David Soward, Founder of Urban Decay Cosmetics, a leading cosmetic brand sold around the world; Sylvie Lemaire, President and Owner of Fempro Inc., an eminent feminine hygiene manufacturer in Québec, Canada; and Mark S. Greenfield, Managing Partner of Greenfield & Rich LLP, a Los Angeles-based law and consulting firm specializing in corporate finance, mergers and acquisitions, and general corporate law.

About Hygéia Personal Care Products, Inc.

Based in San Francisco, Hygéia develops and markets safe, innovative products for young women (ages 8 to 19), who are entering puberty. The Company provides personal care, intimate hygiene, OTC antifungal and related products, as well as informational resources under the Petite Amie life style brand.

For additional information, visit and

© 2007 Hygéia Personal Care Products, Inc. All rights reserved. Hygéia, Petite Amie and Cycle Kits are trademarks of Hygéia.

Contact Information

  • Contact Information:
    Toyna J. Chin
    T: 415-503-3696
    E: Email Contact