SOURCE: Glow Interactive

Glow Interactive

December 09, 2010 08:00 ET

Glow Interactive and USA Network Raise the Bar, Deliver New Type of Casual Game

"Strange Attraction" Developed for USA Network's CHARACTER ARCADE Goes Beyond Flash-Based Casual Gaming Experience

NEW YORK, NY--(Marketwire - December 9, 2010) - Glow Interactive (, a leading New York-based interactive marketing, advertising and creative agency, today announced it has developed and launched a new game for USA Network's CHARACTER ARCADE ( Unlike so many game properties in the crowded world of casual games, "Strange Attraction" ( bridges the gap between hardcore and casual gaming. The episodic adventure does so by integrating elements from hardcore gaming -- including skill, developed characters, episodic plots and action to provide a richer experience -- into a game that users can play, pause and return to anytime, which is key for casual gamers with less time to invest.

"'Strange Attraction' was developed to mirror the approach the network has when developing hit series -- original characters and strong story arcs," said Jesse Redniss, vice president of digital, USA Network. "This game gives us the ability to introduce new audiences to USA's style, but also provides a new gaming experience to our loyal and returning fans. 'Strange Attraction' is a first in that it takes the best styles from more hardcore and casual gaming structures to offer something completely new."

To create story arc that captures a unique character-focused creative approach synergistic with USA Network and its audience, Glow Interactive worked to develop an unsuspecting, likable hero named Gus and crafted a mysterious plot that unfolds as players advance throughout 24 levels and three different worlds. The game begins with a comic book, episodic story that introduces the player to the hero of the game as well as the plot (which involves the villagers being captured by a strange machine) and goals (for Gus to save his friends). The adventure begins by "training" for the first phase of game play to become familiar with the controls and most importantly the "gravity switch," a major component to master in order to rotate the environments within the game to solve and complete puzzles required to advance to the next levels. Collecting coins, achieving points and defeating villains will occur throughout the game, and completing the game means not only solving all levels in the game, but it also means completing the story and seeing how Gus will fare in his quest.

"While we developed and designed 'Strange Attraction,' the goal was to appeal to the largest percentage of users and appeal to their skill level," explained Ted Kacandes, co-founder of Glow Interactive. "We've found that while many casual players enjoy old school games like Mario Brothers, they often don't have the time investment to 'beat' the game. 'Strange Attraction' is a type of game that players can leave and return to whenever they'd like. In these types of games, if your character dies, you are basically respawned and start right where you left off. That also allows players to come and go to the game as they please and as their schedule allows, yet gives them the eventual satisfaction of completing the game in their own time."

The game was developed under the GlowPlay brand, a subsidiary of Glow Interactive that focuses on developing casual, mobile and social games for clients, as well as independent releases.

Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they're engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company's success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, The History Channel, A&E, Condé Nast, Wendy's, Microsoft and others.

For more information about Glow Interactive, please visit

Contact Information

  • Press Contact:
    Jamie Larson
    Intersect Communications for Glow Interactive
    PH: 512-296-9611
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