MADD Canada and General Motors of Canada

May 30, 2005 11:34 ET

GM Canada and MADD Canada partner to tour 'Truth'

GM Canada Takes on 'Truth' -- MADD Canada's New 2005 - 2006 High School Assembly Program Attention: Automotive Editor, Education Editor OAKVILLE, ON--(CCNMatthews - May 30, 2005) - MADD Canada President Karen Dunham announced today that General Motors of Canada Limited is the title sponsor of MADD Canada's 2005-2006 high school tour, entitled Truth.

"GM's sponsorship commitment allows MADD Canada to increase the number of students who view our educational multimedia production," Mrs. Dunham said. "We believe it is essential that youth and young drivers fully realize the dangers and the consequences of drinking, or taking drugs and then driving. GM's support ensures as many young Canadians as possible see this thought-provoking production. It goes a long way to educating our next generation of drivers about safe and sober driving habits and making the right choices."

Michael Grimaldi, President, General Motors of Canada said, "GM Canada is proud to support Truth for the 2005-2006 school year. At GM, safety is our number one priority and by partnering with MADD Canada and sponsoring the production of Truth, we hope that the very important message of making the right choices by youth and young drivers is seen and heard."

Every year, MADD Canada produces and presents a poignant and thought provoking multimedia high school assembly show, which for the past few years has been seen annually by over 400,000 Canadian high school students. The high-impact, three-giant screen production involves real-life stories of young people, celebrity interviews, clips from major motion pictures, and a contemporary soundtrack to deliver messages not to drive when impaired by alcohol or drugs - and not to get in a vehicle with a driver who is impaired.

GM plays an active role in communities across the country with programs like GM Community Wheels, which offers a turnkey solution to the transportation needs of community agencies by providing them with GM vehicles; Saturn Kidspace is another program that assists communities in need of safe places for children to play. To date, more than 300 playgrounds have been built as part of this initiative.

For more information about MADD Canada's school programs and youth initiatives, visit the youth webpages of www.madd.ca.

/For further information: Diane Lehman
Community Relations
General Motors of Canada
905-644-3883/ IN: EDUCATION, SOCIAL, OTHER

Contact Information

  • Karen Dunham, National President, MADD Canada
    Primary Phone: 506-635-5800