General Motors of Canada Limited

General Motors of Canada Limited

February 02, 2010 16:36 ET

GM Canada Starts the Year Strong: Retail Sales of Core Brands Up Over 29%

(Data is not adjusted for the difference in selling days; January 2010 had 24 selling days vs. January 2009 with 26 selling days)

OSHAWA, ONTARIO--(Marketwire - Feb. 2, 2010) - General Motors of Canada today posted strong retail sales performance for its four core brands - Chevrolet, Buick, GMC and Cadillac - which increased 29% in January, outpacing the industry average and reflecting strong customer acceptance for the company's newest vehicles.

"Our strengthened product and brand focus and leading dealership sales and service experience are clearly resonating with Canadian customers," said Marc Comeau, GM of Canada's vice-president of sales, service and marketing. "We are very pleased with this solid start to 2010, which was driven by impressive gains for our line-up of fuel-efficient small cars, with Chevy car sales up more than 48%."

Comeau added, "In addition, the Canadian-built Chevrolet Equinox and GMC Terrain compact cross-overs continued to hit the mark with customers, up a combined 81 percent, as did our award-winning family of fuel-efficient mid-size cross-overs - the Chevrolet Traverse, GMC Acadia, and Buick Enclave which were up a combined 65 percent. And Cadillac continues to be a great success story in the luxury segment with sales up 56 percent, led by the all-new 2010 Cadillac SRX."

With a leading range of award-winning, high quality, fuel-efficient vehicles, together with the extension of the popular 60-day Satisfaction Guarantee and the gold medal retail bonus offers, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom.

January 2010 Retail Sales Highlights

- Sales of the fuel-efficient Chevrolet Aveo were up 21.5 percent
- Sales of the award-winning Chevrolet Malibu were up 14.5 percent
- The Oshawa-built Chevrolet Impala posted a double digit sales increase
with sales up over 260% and the plant has scheduled Saturday over-time
through March to keep up with customer demand
- The Cadillac CTS, which was recently awarded a 2010 Consumers Digest
Best Buy award, posted a sales increase of 46%. Cadillac SRX sales were
also up 57%.
- Sales of the Chevrolet Silverado and GMC Sierra, the segment's most
fuel-efficient pickups, were up more than 27 percent

Total GM sales, including sales of core brand vehicles and wind down brands, were also up 4.4 percent for the month of January.



RETAIL TOTAL (Incl. Fleet)
2010 2009 % Chg 2010 2009 % Chg
CAR (i)CORE BRANDS 2519 2236 12.7% 3860 2730 41.4%
ALL BRANDS 3477 4276 -18.7% 4845 5034 -3.8%
TRUCK (i)CORE BRANDS 7521 5527 36.1% 9981 7670 30.1%
ALL BRANDS 7572 6939 9.1% 10035 9220 8.8%
COMBINED (i)CORE BRANDS 10040 7763 29.3% 13841 10400 33.1%
ALL BRANDS 11049 11215 -1.5% 14880 14254 4.4%
(i)CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles and powertrains, and markets the full range of Chevrolet, Buick, GMC and Cadillac vehicles and related services through dealerships across Canada.

Contact Information

  • GM Canada
    Jennifer Wright