General Motors of Canada Limited

General Motors of Canada Limited

March 12, 2008 13:16 ET

GM is Changing the Way the World Drives

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 12, 2008) -

Editors Note: A photo for this release will be available on the CP picture wire via Marketwire.

The zero emissions Chevrolet Equinox Fuel Cell made a fitting Vancouver debut today at Globe 2008's Auto Future Tech Summit. GMs Canadian engineering centre is currently building these Equinox fuel cells as part of the world's largest fuel cell vehicle fleet.

"Fuel cells and the electrification of the vehicle have the potential to literally change the way the world drives," said Beth Lowery, GM vice president, environment, energy and safety policy. "The Equinox fuel cell uses no petroleum, has zero emission and the only thing coming out of the tailpipe is water."

A comprehensive deployment plan, dubbed "Project Driveway", is designed to gain comprehensive learnings on all aspects of the customer experience and constitutes the first meaningful market test of fuel cell vehicles anywhere. A variety of drivers, in differing driving environments, will operate these vehicles in three geographic areas where hydrogen refueling is feasible: California, the New York metropolitan area, and Washington, DC.

Enabled by GM's 4th generation fuel cell propulsion system, the Equinox Fuel Cell is a fully-functional crossover vehicle, engineered for an 80,000 km life. Importantly, the Equinox Fuel Cell is able to start and operate in sub-freezing temperatures. It is expected to meet all applicable 2007 US federal motor vehicle safety standards, and is equipped with a long list of standard safety features including driver, passenger and roof rail airbags, Anti-Lock Braking System (ABS), StabiliTrak stability enhancement technology and OnStar, while providing all of the environmental benefits of hydrogen fuel cell technology.

"At GM we believe that progress will require a diverse range of advanced vehicle technologies," continued Lowery. "From small fuel efficient cars and biofuels to our commitment to hybrids, with eight hybrids on the road by the end of this year and the future of electric drive vehicles, we are committed to providing consumers with more green choices that meet all their driving needs."

To learn more about GMs range of green vehicle choices, listen to our podcasts at

General Motors of Canada (GMCL) is engineering and manufacturing advanced environmental technologies ranging from Active Fuel Management (cylinder deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles - more than any other auto company right here in Canada. Headquartered in Oshawa Ontario, GMCL employs more than 19,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through 743 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.

General Motors of Canada Ltd. is a National Partner and Official Vehicle Partner of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games.

Contact Information

  • GM Canada
    Patty Faith
    (905) 644-2728 or Cell: (905) 744-2728