SOURCE: Icovia

January 31, 2007 11:32 ET

GMAC Real Estate Selects Icovia for Interactive Floor Plans

LONDONDERRY, NH -- (MARKET WIRE) -- January 31, 2007 -- GMAC Real Estate announced today that it has selected Icovia to provide online space planning solutions for their buyers.

GMAC Real Estate's implementation of the Icovia Space Planner will allow buyers visiting to define the floor plan of the home they are interested in and then to design this floor plan with thousands of symbols of home furnishings. Buyers can then save, share and print their designs directly from

"Adding an interactive floor plan tool to the GMAC Real Estate site was a natural fit. Consumers are becoming more tech savvy and demanding more interactivity in the sites they visit," said Brad Dolbeer, Internet Marketing Specialist for GMAC Real Estate.

"We're excited to combine GMAC Real Estate's vast broker/agent and customer base with Icovia's ability to let the buyer explore the floor plan interactively to better enable them to make an informed determination of which home is right for them," said Steve Street, President of Icovia. "We're thrilled to have the confidence of such a well-respected name in the real estate industry."

Icovia's Real Estate Edition product ( is the a powerful online design and space planning tool used by brokers, property managers, destination sites and builders to engage and identify potential buyers. Interactive floor plans launch from online property listings to give potential buyers an unprecedented view of the space, packaged with photos and other property-specific details in a seamless, branded package. Icovia also provides solutions to interior designers and over 230 retailers and manufacturers, including Ashley Furniture, Samsung, Kohler, Thomasville, and La-Z-Boy, helping their customers envision a space prior to making a purchase and generating qualified leads for Icovia's customers.

About GMAC Real Estate

GMAC Real Estate ( has more than 1,300 franchised and owned residential real estate offices throughout the United States, Canada, Portugal, and Puerto Rico. GMAC Real Estate is a business unit of GMAC Home Services, LLC a wholly owned subsidiary of Residential Capital, LLC (GMAC ResCap), a leading real estate finance company focused primarily on the residential real estate market in the United States, Canada, Europe and Latin America. For more information about GMAC ResCap, visit GMAC ResCap is an indirect wholly owned subsidiary of GMAC LLC.

About Icovia

Icovia was founded in 2000 and has become the industry leading online design and space planning solutions. The Icovia Space Planner delivers value to businesses and consumers at once with powerful, easy-to-use space planning tools that combine free usage with registration-based features to identify potential buyers as actionable contacts. Icovia's customers span a number of industries including home furnishings, real estate, Internet retailing, consumer electronics and interior design, including La-Z-Boy, Kohler, Nautilus, Re/Max Capital, Halstead Properties, Real Estate One and Samsung. For more information, visit or call 1-877-ICOVIA1.

Contact Information