April 10, 2012 11:32 ET

Gnip Expands Into Chinese Market With Social Data From Sina Weibo

Largest Chinese Microblogging Platform Has More Than 300 Million Users

BOULDER, CO--(Marketwire - Apr 10, 2012) - Gnip, the largest provider of social data to the enterprise, is now providing access to publicly-available social data from Sina Weibo, the 300-million member microblogging service based in China. Sina Weibo is Gnip's largest international source to date.

Launched in 2009, Sina Weibo is the most popular microblogging platform in China and overall, one of the most popular sites in China. Sina Weibo allows community members to share Weibos in 140 characters of simplified Chinese. Weibos have become a mainstay to the world's largest Internet population, and are a popular method of disseminating news and gossip and sharing content.

Numerous large Western brands such as Nike, Estee Lauder, Starbucks and Adidas have a strong brand presence on Sina Weibo. The community of Sina Weibo users includes celebrities, executives, politicians and advertisers that share up to 75 million Weibos daily. Companies with a strong presence in China have a lot to gain from having a better understanding of the Chinese market and how people are talking about their brands and products.

"Gnip's customers want to listen and take part in the public social conversations that are taking place all over the globe," says Chris Moody, COO and president of Gnip. "By making public conversations from Sina Weibo available through the Gnip platform, we're making it easy for our customers to analyze social media conversations from the largest Internet population in the world."

Data from Sina Weibo's API will be available as part of Gnip's Enterprise Data Collector with features such as URL expansion, format normalization, duplicate exclusion and more. To learn more contact

About Gnip
Based in Boulder, Colo., Gnip developed the first enterprise-grade platform to reliably deliver the billions of public realtime social media activities that power our customers' businesses every day. Gnip delivers more than 90 billion social media activities each month, providing access to public data from dozens of social media sources, including Twitter, Facebook, Tumblr, YouTube, WordPress and more. Today, Gnip delivers data, ready-to-use, in the protocol of each customer's choice. Gnip applies data enrichments including URL expansion, language detection, Klout Scores and more to augment the raw data, making it even more valuable for our customers. For more information, call 888.777.7405 or visit

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