November 29, 2010 09:00 ET

GNW-Evergreen Insurance Services Taps Two of the Industry's Best as It Expands Its Entertainment Division

Rochelle Brotter and Jo Ann Pierce Bring More Than Three Decades of Expertise With Entertainment-Related and Business Management Clients to GNW-Evergreen

LOS ANGELES, CA--(Marketwire - November 29, 2010) - GNW-Evergreen Insurance Services, LLC, (, one of Southern California's largest independent insurance agencies known for its expertise in insurance and risk management, announced the addition of two vice presidents to its Entertainment Division, Rochelle Brotter and Jo Ann Pierce. Both highly experienced insurance professionals, Ms. Brotter and Ms. Pierce will focus on cultivating long-term client relationships and expanding GNW-Evergreen's presence in the world's entertainment, media and music industries.

"These individuals are among a handful of elite professionals in our industry who possess the rare combination of talent, empathy and expertise required to work with the specialized needs of entertainment clientele," said Andrew Forchelli, president for GNW-Evergreen. "Both Rochelle and Jo Ann are gifted in their ability to ensure their clients have the right insurance programs and advocacy for their unique needs. Together with Peter Tempkins, Jeff Newman and Mike Newman, GNW-Evergreen has built an unrivaled Entertainment Division."

GNW-Evergreen is relentlessly dedicated to the commercial entertainment and high net worth personal insurance marketplaces. The addition of Ms. Brotter and Ms. Pierce underscore the firm's commitment to combining world-class talent with creative solutions to meet its clients' ever-changing needs. Ms. Brotter, who will manage the firm's Entertainment Division, brings more than 15 years of expertise in personal and commercial entertainment, including music and touring, as well as deep relationships with business managers representing high net worth individuals. During her career she has held positions of increasing responsibility with independent brokerage firms in the Southern California area.

"The consultative approach fostered at GNW-Evergreen and the expertise of a full-service brokerage empowers us with insights and perspectives our clients can apply to a wide range of business investments," said GNW-Evergreen Vice President, Entertainment, Rochelle Brotter. "As a result, we can help guide our clients in constructing the most appropriate risk management program for their unique needs."

Ms. Pierce honed her expertise during the past 35 years working with independent firms in the Los Angeles area providing coverage for personal, commercial and entertainment-related accounts. For the past 25 years, she has focused on the business management and entertainment communities. At GNW-Evergreen, Ms. Pierce will be a lead producer in the firm's Entertainment Division, working with business management clientele, DICE Producers, Rental Houses, and other entertainment-related clientele.

"GNW-Evergreen has earned a reputation for consistently exceeding its clients' service expectations and bringing a range and depth of expertise not typically found in our business," said GNW-Evergreen Vice President, Entertainment, Jo Ann Pierce. "I look forward to expanding our business and to guiding clients in constructing the most appropriate risk management program for their distinctive needs."

About GNW-Evergreen Insurance Services, LLC
GNW-Evergreen Insurance Services, LLC's unwavering "client-first" approach and financial independence have earned it a reputation as the trusted choice among its more than 5,000 clients. The firm delivers the most advanced, effective insurance and risk management solutions available that ultimately lower the overall cost of risk faced by its clients. GNW-Evergreen offers commercial, professional and management liability insurance, group benefits, industry-specific solutions, and personal insurance. Based in Encino, Calif., the firm was ranked by the Los Angeles Business Journal as Los Angeles County's 16th largest insurance agency in 2008, and the sixth largest agency within the San Fernando Valley by the San Fernando Valley Business Journal. For more information visit or call 818.257.7483.

Contact Information

  • Contact:
    Andrew Forchelli
    GNW-Evergreen Insurance Services, LLC
    Tel: 818-257-7483
    Email Contact