SOURCE: Godengo+Texterity

March 20, 2013 16:48 ET

Godengo+Texterity Becomes GTxcel in Corporate Rebranding Campaign

Makes Monetization Strategies a Key Element, Announces New Products for Responsive Mobile Content

SOUTHBOROUGH, MA--(Marketwire - Mar 20, 2013) - Makes Monetization Strategies a Key Element, Announces New Products for Responsive Mobile Content

Southborough, MA -- One year after the acquisition of Texterity by Godengo, the digital and mobile publishing provider (formerly known as Godengo+Texterity) reveals their new name and corporate vision as GTxcel™. (

"Retaining strong brand legacy was important," says GTxcel CEO, Peter Stilson, referring to the "GT" in the new name. The intersection of the "x," he explains, represents the goal of a unified publishing platform and the "xcel" (excel), conveys the quest for success-- not only for themselves but for their publishers.

With a tagline of "Maximize Your Media," GTxcel defines itself as "a results-driven media company that helps customers succeed." Monetization leadership will be a significant part of the company's focus, in addition to providing high quality technical solutions and an exceptional reading experience.

Kim Keller, EVP Sales, explains: "Most customers tell us their two most important concerns are growing their digital footprint and making digital profitable. We have listened and are expanding our Monetization Strategies program." This includes turnkey sales programs and on-sites sales consultation.

A strength in Monetization was confirmed by last year's BPA Worldwide-certified survey ( showed that GTxcel publishers outperform the industry standard as much as 3:1 in generating revenue from digital.

Also announced on the heels of the new responsive Rivista5 CMS... a suite of "Turnstyle" products for automated and customized mobile solutions. These will let publishers extract ads from replicas in order to upsell them into their responsive mobile environment.

GTxcel (as Godengo+Texterity) was named by EContent magazine as a 2012 "Top 100 company that matters most in the digital content industry."

Contact: Jill Baker Director of Marketing 508-804-3069

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