Contact Information: CONTACT INFORMATION: Anthony Tornetta Godfrey Public Relations Account Manager 717.393.3831 (office) Email: Web site: http://www.godfrey.com
Godfrey Advocates Uncertain Times Represent an Important Opportunity to Protect and Build a Brand
Companies Who Communicate and Promote Their Brand in Hard Times Fare Better During the Downturn and Recover More Quickly
| Source: Godfrey Advertising, Inc.
LANCASTER, PA--(Marketwire - September 10, 2008) - As business-to-business companies look for
ways to ride out uncertain times, including economic downturns,
mergers/acquisitions, reorganization, significant competitive threats and
technology changes, the inclination is to cut communications budgets.
However, according to Godfrey, a leading business-to-business marketing
communications agency, uncertain times represent an important opportunity
to protect and build a brand.
Evidence suggests that companies that continue to communicate and promote
their brand in hard times fare better during the downturn and recover more
quickly, gaining market share at the expense of less aggressive
competitors.
In a new white paper and Podcast, Godfrey suggests a variety of
cost-effective ways to protect or even build that brand, from planning to
internal training to integrated marketing tactics, including Web 2.0
tactics such as blogs, online discussion groups and social media.
Godfrey Web site: www.godfrey.com
MULTIMEDIA ELEMENTS:
-- Branding
in Uncertain Times White Paper
-- Branding in Uncertain Times Podcast
QUOTES
Godfrey: Ken Jones, Executive Vice President and Partner:
"At Godfrey we believe that all messages are brand messages, and if there
were a study of all communications efforts during recessionary times, it
would reveal similar statistics -- that companies with aggressive
communications increase their market share. What we advocate is that
uncertain times represent an opportunity to not only protect, but to grow
and build a brand, investing in the future at the same time. Aggressive
communications is the foundation of the effort."
Godfrey provides full-service, integrated business-to-business branding and
marketing communications services. The agency offers research, brand
management, advertising, convergent public relations, digital marketing,
search (SEO and SEM), media, direct marketing and analytics services.
