SOURCE: Godfrey Advertising, Inc.

July 11, 2008 11:13 ET

Godfrey Rebrands Offering as Strategic Media Programs

B2B Agency Promotes Whisel to Vice President of Strategic Media Programs

LANCASTER, PA--(Marketwire - July 11, 2008) - To help business-to-business marketers sift through the multitude of media options available today, Godfrey has created a robust Strategic Media Programs offering that replaces its Media Channel Planning services.

To support this expanded offering, Godfrey has promoted Stacy Whisel to Vice President of Strategic Media Programs. A five-year veteran of Godfrey, Whisel previously was director of Media Channel Planning.

Godfrey (www.godfrey.com) is a leading B2B marketing communications agency.

To learn more about Strategic Media Programs, see below:

-- Strategic Media Programs give marketers the strategic guidance and direction they need to make the most cost-effective media choices.

-- With the new media spawned by the Internet, today's media choices include online options such as search and Internet advertising, webinars, podcasts and social media (blogs, wikis and discussion boards).

-- Media programs must be strategic in nature for marketers to maximize the investment. That's because different media excel at different phases of the buying cycle.

-- To achieve the desired marketing outcomes, marketers must answer several critical questions, such as: What are you trying to do? Who is your audience? What are the best ways to reach them? What do your audiences want and need?

To learn more about Stacy Whisel, see below:

-- In her new position, Whisel is responsible for helping clients adapt to the new media environment while finding creative ways for Godfrey to present, implement, track and report customized media plans, strategies and tactics.

-- A resident of Mechanicsburg, PA, Whisel earned a degree in business administration from Radford University in Virginia.

What Godfrey Brings to Strategic Media Programs

-- Godfrey can tailor a media strategy that combines emerging media with traditional media to best achieve a marketing goal, using its Awareness-Interest-Desire-Action model.

-- Godfrey works hard to understand a client's target audiences, how they obtain information, the types of information they're looking for, and where they go for information at various phases of the buying cycle.

-- Godfrey believes strategic media programs are not just about researching and placing ads. They're about finding new ways to deliver clients' messages to get the most out of their investment. They're about negotiating added value and asking media outlets for more benefits.

-- Godfrey's media experts are Google Adword professionals. This status allows them to use Google Analytics to measure traffic and use of clients' Web sites.

-- Stacy Whisel, vice president, Strategic Media Programs at Godfrey, says, "In today's media landscape, media is more accountable. The new media channels enable a level of measurement unprecedented in B2B marketing. That means campaigns yield better information and faster feedback."

-- Russ Green, executive vice president and partner at Godfrey, says, "Stacy's leadership in the media aspects of our Web 2.0 and hyperintegration initiatives has positioned her and Godfrey very uniquely in the B2B marketing world."

Godfrey provides full-service, integrated business-to-business branding and marketing communications services. The agency offers research, brand management, advertising, convergent public relations, digital marketing, search (SEO and SEM), strategic media programs, direct marketing and analytics services.

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