SOURCE: GoFish Technologies, Inc.

October 06, 2005 17:12 ET

GoFish and IODA Team to Distribute Promotional Content for Independent Music Labels

Global Independent Music Community Can Now Leverage GoFish's Powerful Multimedia Search Platform and IODA's Industry-Leading Digital Distribution to Promote Their Work

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 6, 2005 -- GoFish Technologies, the leader in multimedia search, today announced that it has signed a partnership agreement with IODA -- the Independent Online Distribution Alliance -- to make available IODA promotional content on the GoFish Network. The content provided by IODA expands GoFish's continuously growing searchable index of over 70 million multimedia files to now include thousands of pre-cleared, legal music tracks, videos, artwork, and other promotional assets from IODA's roster of over 750 leading independent labels.

"GoFish Technologies will provide the kind of extensive promotional reach that is key to IODA's strategy," says Tim Mitchell, IODA's vice president of business and product development and head of IODA Digital Marketing. "Our label partners' designated music, videos and other promotional assets will flow directly from IODA's Promonet platform into the GoFish multimedia search engine, giving GoFish's large audience of music fans direct access to thousands of free promotional tracks."

The partnership between GoFish and IODA allows forward-thinking independent labels to take advantage of new technologies that distribute and promote their work. The GoFish Multimedia Search Platform is the single largest searchable index of multimedia content available online spanning five major categories: Audio, Video, Mobile, PC Games, and User-Generated Content. With targeted multimedia search results provided by GoFish, IODA label partners can more easily get the right music to the right fan at the right time.

"GoFish customers are increasingly seeking out fresh and new content from independent labels," said Michael Downing, co-founder and CEO of GoFish Technologies. "We look forward to working closely with IODA on this and new initiatives to help improve the user experience for search and discovery of great music across the GoFish Network."

About IODA

IODA -- the Independent Online Distribution Alliance -- is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and promotional support. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Antony and the Johnsons, London Symphony Orchestra, Bebel Gilberto, Billie Holliday, They Might Be Giants, The Hives, The Wrens, Ryuichi Sakamoto, Van Morrison, and Fela Kuti. The company's web site is located at http://www.iodalliance.com.

About GoFish Technologies, Inc.

San Francisco-based GoFish Technologies, Inc. (www.gofish.com) is the industry leader in online multimedia search. GoFish is comprehensive multimedia search spanning the categories of audio, video, mobile content, games, and user-generated content. By developing proprietary search algorithms, hosting regular updates, and offering partners access via an open API, GoFish has built the industry leading solution for search and discovery across the rapidly expanding landscape of online multimedia content.

Contact Information

  • Contact:
    David T. Oro
    For GoFish Technologies, Inc.
    415.885.9898
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