February 16, 2009 20:26 ET

GoHealth Insurance Consumer Report: Demand Increasing for Individual Health Insurance Recently Released a Report Finding That Consumer Demand for Individual Health Insurance Trended Upward at the End of 2008

CHICAGO, IL--(Marketwire - February 16, 2009) - Online health insurance portal, recently released a consumer report for the month of December in 2008, which found demand for individual health insurance increased at the end of the year.

Compared with November 2008, there were a higher number of insurance shoppers who requested free health insurance quotes and viewed instant quotes online in the month of December.

Data also showed an upward trend for people who applied online for coverage.

Typically, demand for health insurance plans is at its lowest as the year winds down -- especially during holiday and New Year celebrations, found the GoHealth Insurance report. But because the opposite occurred last month, concluded the report, it proves that more people are now shopping for health insurance on the Internet and feel more comfortable buying coverage online.

"This trend flies in the face of what we normally see at year's end. It proves that the Internet is becoming more of a standard when it comes to shopping for health insurance," said Fred Karutz, Senior Vice President of Business Development at Norvax, Inc., the parent company of "The report is a clear signal that the future is bright for GoHealth Insurance."

In contrast to national numbers showing the ranks of the uninsured growing in America, the GoHealth Insurance report tells the story of how the Internet is becoming a standard method for obtaining health insurance quotes.

And as rates for many plans increase, it's more important than ever to find more affordable coverage by re-evaluating your current health plan -- underscoring the need to be a smart and proactive health insurance shopper.

With the insurance-finding and educational tools at, you can learn how health insurance works in depth, easily price shop online with the help of local agents, and apply online for coverage.

"In the end, the consumer is going to win at GoHealth Insurance because they're going to find the coverage that's right for their needs at a price they can afford," added Karutz.

Visit to get free quotes from agents, view instant quotes, and apply online.

About GoHealth Insurance makes buying health insurance simple. GoHealth Insurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs.

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