SOURCE: GoHealthInsurance


December 02, 2013 13:57 ET

GoHealth Marks First Week of Successfully Helping Consumers Choose and Enroll in Marketplace Health Plans

Americans Confused About Their Health Insurance Options for 2014 Are Relying on and GoHealth's Licensed Advisors to Help Them Compare Plans, Calculate Savings and Enroll in Coverage

CHICAGO, IL--(Marketwired - Dec 2, 2013) - As America moves closer to the quickly approaching health insurance deadline for coverage starting in 2014, consumers all across the country can turn to GoHealth to help them make the best choice for next year. is currently the first web-broker service online where licensed agents identify plans that meet consumers' personal needs and help them directly enroll in a Marketplace plan.

GoHealth is a leading online health insurance marketplace and signed a Web-Broker Entity agreement with the Centers for Medicaid and Medicare Services (CMS) this summer. Last week, GoHealth became the first Web-Broker to publicly announce the capability to process direct enrollments for consumers through their own platform, which interacts with a recently updated feature of the Federally-Facilitated Marketplace on This breakthrough came after CMS made significant improvements to Through their partnership, GoHealth and CMS are working together to offer consumers a reliable method for direct enrollment in 2014 Marketplace plans.

Since GoHealth's launch, Americans in need of health insurance had plenty of reason to give thanks this weekend. Duane Dunaj, 48, a delivery truck driver in Pontiac Michigan can rest assured this holiday season that he'll be covered come January 1. He enrolled in a brand name, Marketplace plan when GoHealth launched its breakthrough technology last Sunday night.

"I thought my plan was too good to be true!" said Dunaj. "I was shocked to see how affordable plans are on the Marketplace and I was thrilled that GoHealth walked me through the process at no additional cost."

Not only did a GoHealth licensed advisor answer all of Dunaj's health insurance questions, but federal tax credits also lowered his monthly premium.

"Duane's story is the exact reason why we're in this business -- to help Americans like him choose and enroll in the right health plan," said Brandon Cruz, President of GoHealth.

The GoHealth shopping and enrollment process is fully functional and typically takes less than an hour to finish. Shoppers start the process on to view available plans online with tax credit estimates applied. Once a plan is pre-selected, a GoHealth licensed agent connects with a recently updated component of on behalf of the customer to apply for and get an official eligibility determination for federal tax credits that lower the cost of insurance. Once the official tax credit is calculated, the agent returns to the GoHealth platform. Ultimately, agents finalize the selection and finish the enrollment on

The GoHealth and CMS System offers:

  • Enrollment guidance from licensed health insurance agents at no cost to consumers
  • All of the brand name plans on and, if the shopper is interested, other additional coverage options you won't find on the federal website
  • Tax credits and other cost savings for eligible consumers

"With all the work we've done to get this far, we're happy GoHealth and CMS can offer consumers a welcome present this holiday season," added Shane Cruz, Senior Vice President of Technology at GoHealth.

To enroll in health insurance for 2014 through the new Marketplace at GoHealth, please visit or call 1-888-322-7557.

About GoHealthInsurance:
GoHealthInsurance and its customer-facing website is a health insurance technology platform, working with over 300 health insurance carriers and more than 10,000 licensed agents across the United States. Since the company's founding in 2001, the GoHealth platform has helped more than 30 million Americans shop and compare health insurance quotes.

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