November 30, 2010 03:00 ET

Going Mobile: 3D-Enabled Mobile Devices to Surpass 60 Million Units by 2014, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - November 30, 2010) - The major movie studios are taking 3D content from cinemas to the home as TV manufacturers ship increasing numbers of 3D-ready TVs. While these efforts are aimed at the home theater environment, the trend is enabling the next evolution of 3D -- 3D on mobile devices. In-Stat ( expects that the number of 3D-enabled mobile devices shipped in 2014 will surpass 60 million units. 

"Due to advancements in autostereoscopic 3D technology, a type of 3D technology that does not require glasses to view 3D images, 3D technology is finding its way into mobile devices," says Stephanie Ethier, Senior Analyst. "The more predictable viewing distance of mobile devices enables a compelling and convenient 3D experience. Additionally, many of the chipsets found in today's smartphones have the processing power to handle 3D content; therefore the smartphones promise the largest opportunity for mobile 3D technology suppliers over the next five years." 

Recent research findings include:

  • Autostereoscopic 3D is necessary for 3D mobile device consumer acceptance.
  • By 2012, 3D-enabled smartphones will represent 45% of all 3D-enabled mobile devices shipments.
  • Penetration rates will be highest in the handheld game console market segment. 
  • Tablets, smartphones, and handheld game consoles, will incorporate 3D more quickly than other portable devices.

New In-Stat research, 3D in Mobile Devices: 3D Adoption Will Be Highest in Smartphone, Handheld Gaming, and Tablet PC Markets (#IN1004894ID), is one of the first reports to discuss the opportunities for 3D in mobile devices (smartphones, handheld game consoles, tablet PCs, notebook PCs, digital photo frames, and portable media players). Additional discussion and data includes:

  • Developments in mobile 3D technology
  • Total available market (TAM) for 3D mobile devices
  • Worldwide shipment forecasts 
  • Key market drivers and challenges
  • Companies profiled including: Movidius, Myriad, NVIDIA, Qualcomm, Sharp Corpoaration, Texas Instruments

For a free sample contact Elaine Potter,; (480) 483-4441.

This research is part of In-Stat's 3-D Content, Devices, and Technologies service, which provides analysis of the market opportunities and competitors in the 3D ecosystem.

About In-Stat 

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems.

Contact Information

  • Contact:
    Stephanie Ethier
    Senior Analyst
    E-mail: Email Contact
    Phone: (480) 483-4443

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476