SOURCE: Equisolve, LLC

Equisolve, LLC

October 29, 2013 15:35 ET

Going Public Is Just the Beginning: A New Way to Manage One's Messaging With Equisolve

FORT LAUDERDALE, FL--(Marketwired - October 29, 2013) - For public companies -- especially new ones -- keeping up communications with investors, partners, analysts, media and other stakeholders is vital. However, websites with outdated information are all too common. These might suffer from outdated staff profiles or videos; a dearth of answers to timely questions; a lack of timely news; and more.

Today's shareholders and customers are involved and demanding. Give them what they want and they'll be loyal; if not, watch out. An actively managed, up-to-date and responsive website can attract new relationships, sales and investors to an evolving company. But overseeing this is a major undertaking. Fortunately, the kind of specialized, hands-on assistance public companies need is on the way, thanks to a service and technology solutions company called Equisolve.

Led by its visionary co-founder, President and CEO Tom Runzo, Equisolve uses "push" technology to ensure that late-breaking information is automatically placed onto an IR website. Equisolve also offers an app version of this technology, which notifies an investor when a company posts press releases, SEC filings, events and other investor information as it is issued. Over 17 percent of visitors (up 105% from last year) to a public company website access it through a mobile device. Thanks to Equisolve, mobile websites provide investors with a good experience.

As Mr. Runzo explains, "Public companies face difficult day-to-day challenges. Issues such as ongoing compliance, shareholder acquisition and retention, and keeping content current and accurate do not solve themselves. Because we manage hundreds of public company websites, we are perfectly positioned to handle these issues. Working with Equisolve ensures a company's message is communicated to investors and customers quickly, accurately and compellingly."

With 42 server locations in 16 countries and near-instantaneous page loading speed, Equisolve's team keeps investors and customers focused on news, views and milestones. Those who have already partnered with Equisolve have discovered that everything has been well handled.

"With Equisolve handling their website, companies have complete control when they need it and a reliable autopilot when they don't," says Mr. Runzo. "None of what we do is mechanical or one-size-fits-all. We individually evaluate every press release, filing and media alert to ensure that the client's website, app, social media and communications to investors are up-to-date and accurate. That's how we roll." 

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