September 24, 2015 09:00 ET

Goji Continues Management Team Expansion

Auto Insurance Innovator Taps Industry Veterans; Appoints Head of Acquisition Marketing and CRO

BOSTON, MA--(Marketwired - Sep 24, 2015) - Goji, the largest online, independent auto insurance agency in the United States, announced the addition of two experienced executives to its senior leadership team. The Boston-based firm has appointed Brett Kaufman as Vice President of Acquisition Marketing and JT Benton as Chief Revenue Officer.

With aggressive growth plans, Goji is leading a shift in the way consumers buy auto insurance, while providing valuable customer acquisition programs for many of the nation's largest auto insurance carriers. Kaufman will oversee customer acquisition efforts and digital marketing; Benton will lead strategic marketing and sales partnership programs.

Goji CEO Steve Kezirian thinks the depth of their collective experience will benefit consumers and the firm's many insurance carrier partners. "Goji gives consumers an innovative and transparent path to purchasing auto insurance, while connecting our carrier partners with valuable new customers. Adding Brett and JT to our team will accelerate the broadening reach of our platform and help us segment the marketplace more fully," noted Kezirian.

Kaufman and Benton have partnered before. Prior to joining Goji, they spent several years building a performance-based mobile media solution for direct marketers. With significant experience leveraging digital media as a customer recruitment channel for auto insurance carriers, Kaufman described the role as exciting and challenging: "Goji is poised to materially change an enormous industry. I'm excited to join this talented team and look forward to significantly scaling our media channels."

Benton, who also has deep insurance industry marketing experience, calls Goji's market opportunity too enticing to pass up: "Goji brings tremendous value to the auto insurance ecosystem. Insurance carriers want to acquire the right customers; consumers want choices and transparency. Our platform aligns these interests seamlessly."

Kaufman and Benton begin their tenure at Goji working closely with the sales team, comprised entirely of licensed insurance agents. "We know that our marketing and partnership efforts will help create an open, efficient experience for consumers looking to purchase auto insurance," added Benton. "As we optimize these efforts, Goji will deliver thousands of high-value customers to the industry's best auto insurance providers each month."

Both Benton and Kaufman have extensive auto insurance marketing experience, having generated several million unique inbound inquiries for auto insurance providers via offline, desktop and mobile advertising channels. They last worked together at Baltimore-based marketing firm DoublePositive, where they built one of North America's largest mobile-based customer acquisition platforms. More recently, Kaufman was the Global General Manager of Mobile Advertising for Clicksco, an international direct response advertising firm. Benton was the Senior Vice President of Sales and Corporate Marketing for LeadQual, a leading digital media and contact center services firm. He has also led sales and marketing teams in multiple industries in North and Central America.

Brett Kaufman graduated from the University of the Pacific's Eberhardt School of Business. JT Benton graduated from DePauw University with a bachelor's degree in communication.

About Goji
Based in Boston, Massachusetts, Goji is changing the way people shop for auto insurance. By combining proprietary technology with unbiased advice, Goji makes it easy for customers to compare and buy insurance from more than a dozen major carriers all in one place. Eight years in the business gives Goji the experience and data needed to provide the quickest and most accurate quote estimates in the industry, bringing transparency to the insurance marketplace. Goji is backed by Spark Capital, Thayer Street Partners, Village Ventures, and Five Elms Capital.

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