SOURCE: Golazo

Golazo

February 10, 2012 09:00 ET

Golazo to Fuel Futbol With Innovative All Natural Sports Hydration Drink

Delivering Phenomenal Flavor and Function, New Beverage Is Set to Launch February 13th at Whole Foods Markets

SEATTLE, WA--(Marketwire - Feb 10, 2012) - Created to meet the demands of today's athletes and health-conscious consumers, Golazo All Natural Sports Hydration is the newest member of the Golazo, Inc. sports beverage team. Developed with a leading sports dietician, the new isotonic beverages combine the best all-natural, non-GMO ingredients, such as coconut water and agave nectar, with gulp-able flavors, and contain half the sodium of the leading sports drink. Starting February 13th, the new drinks will be available at leading retailers in the Northwest, including Whole Foods Market, New Seasons Market, PCC Natural Market, Town and Country Markets, Uwajimaya, Sun Mart, Yoke's and Fiesta Foods.

"Our research at soccer fields indicated that parents, players, and fans wanted a healthier, better-tasting alternative than what the market leaders offer," notes Golazo co-founder Richard Tait. "By combining the best all-natural ingredients with fantastic Latin-inspired flavors, we have created a superior product that proves it is possible to combine great taste with functional impact."

Golazo All Natural Sports Hydration is made with:

  • All natural flavoring and a 100 percent non-GMO ingredient list that ensures athletes and active consumers know exactly what they are putting in their bodies
  • 50 percent less sodium than the leading sports beverage
  • Coconut water that provides a natural source of potassium for maintaining adequate levels of hydration
  • The right balance of electrolytes and carbohydrates that deliver both hydration and replenishment
  • Organic agave syrup that provides a light sweetness and sustainable energy

Offered in four Latin-inspired flavors -- Jamaica (Hibiscus punch, pronounced Ha-My-Ca), Mandarina (mandarin, pronounced Man-Da-Reena), Mango-Limón (mango lime, pronounced Man-go Lee-Mone) and Limonada (lemon-lime, pronounced Lee-Mone-Ahh-Da) -- Golazo All Natural Sports Hydration will be sold at major retailers throughout the Northwest and at Amazon Fresh and Amazon.com.

"Golazo means 'super goal' in Spanish, and we hold ourselves to that standard in everything we do," asserts Tait. "We're at the epicenter of a huge moment in history, marked by the increasing influence of Latin-American culture, the accelerating growth of soccer here in the States, and consumer demand for better products that use all natural ingredients. We couldn't be more excited about the future. Golazo!"

Editor's Note:
Additional details on the company and Golazo® products, as well as beverage samples, are available upon request. Please contact Jessika Goldstein at Jessika@duopr.com.

About Golazo
At Golazo, Inc. we are on a mission to create the world's passion brand for soccer. We Fuel Futbol™ with beverages that use the best all natural ingredients with Latin-inspired flavors and functionality designed for the pitch. With the ball as our compass, we will create a platform for human potential and the belief that everyone is Born to Score™.

Golazo beverages can be found at Whole Foods Market, New Seasons Market, QFC, Fiesta Foods, Metropolitan Market, Sun Mart, Amazon Fresh, Amazon.com and other retailers throughout the Northwest.

Please visit us online at VivaGolazo.com, facebook.com/Golazo or on Twitter at @VivaGolazo.

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