SOURCE: Gold Eagle Co.

Gold Eagle Co.

June 17, 2014 11:57 ET

Gold Eagle Co. Launches New Website With Improved User Experience

New Website Includes Enhanced Where to Buy Search Tool and Blog Featuring Educational Content

CHICAGO, IL--(Marketwired - Jun 17, 2014) - Gold Eagle Co., a leading manufacturer of premium performance brands including STA-BIL®, 303® Products, HEET® and more, is today unveiling a new company website at designed to help customers learn about and purchase Gold Eagle brands. Featuring a new look with improved user experience and enhanced where to buy functionality, the new website makes it easy for consumers to find their favorite Gold Eagle products both in store and online. Additionally, consumers will find an improved tips and tools section with detailed information for better understanding and use of Gold Eagle products. 

"Gold Eagle has grown and diversified since the company was founded more than 80 years ago, and our new website is the next step in our evolution as we continue to meet the needs of our customers," said Marc Blackman, President and CEO of Gold Eagle Co. "We hope the website will become a useful resource for consumers seeking information about our products and their passions and help them purchase the items they need in an efficient, cost-effective manner."

The new website gives extra attention to the user experience and design to ensure site compatibility with today's web browsers and mobile devices. Clear and easy to navigate, the website also features helpful product information for each Gold Eagle brand, including product details, how-to videos and testimonials, to ensure consumers have all the facts and tools at their fingertips. Additional website enhancements include:

  • Events Calendar: A complete list of upcoming industry events features event dates, details and helpful information
  • Training Module: An updated training tool supports auto service professionals who leverage Golden Touch Brand's wide range of products for automotive maintenance services
  • Online File Library: Company partners will have access to a secure online file library of product information and images

Gold Eagle Co. is a leader in the production and distribution of diverse specialty brands and products to help owners of cars, boats, recreation vehicles and more get the most out of their vehicle's performance and appearance. Best known for its most popular brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, 303® Products, Start Your Engines!®, DieselPower!® and more, Gold Eagle continues to innovate and develop cutting-edge products for its customers. To learn more about Gold Eagle products and experience its new website, please visit

About Gold Eagle Co.
For more than 80 years, Gold Eagle® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO LEAK® Treatments, 104+® Octane Boost, Start Your Engines!®, DieselPower!® Diesel Additives, 303® Aerospace Protectant and 303® Fabric Guard. To view our complete line of Gold Eagle products or learn more about the Company, please visit or "like" our STA-BIL, 303 Products, Start Your Engines! or Engine Answerman pages on Facebook. For product questions, please call us at 800-621-1251 or follow us on Twitter @GoldEagleHelp.

All trademarks, service marks and trade names, including STA-BIL®, HEET®, Start Your Engines! ®, NO LEAK®, ALUMASEAL®, Gold Eagle®, DieselPower! ®, Golden Touch®, 104+®, Cool Rides Online® and 303® Products used herein are trademarks or registered trademarks of Gold Eagle Co. The aforesaid families of related marks, images and symbols are the exclusive properties and trademarks of Gold Eagle Co. Any other product or company names mentioned herein are the trademarks of their respective owners.

Contact Information

  • Media Contact:
    Bruce Kaufman
    Gold Eagle Co.
    Email Contact