Gold Eagle Co. Named 2011 Vendor of the Year by VIP Parts, Tires & Service for Outstanding Service

Company Recognized for Excellence in Quality and Products


CHICAGO, IL--(Marketwire - Oct 3, 2011) - Gold Eagle® Co ("Gold Eagle"), an industry pioneer of aftermarket fluids and additives and maker of STA-BIL®, HEET® and START YOUR ENGINES!®, announced today that it has been named the 2011 recipient of the Vendor of the Year award by VIP Parts, Tires & Service, New England's largest privately held automotive parts and accessories chain.

"We are honored to be acknowledged by an outstanding retailer such as VIP Parts, Tires & Service," said Marc Blackman, CEO of Gold Eagle Co. "We value our partnership and are proud of the rapport that enables us to collectively provide the right product mix that provides a valuable purchase for VIP's customers. Seeing our efforts recognized just reinforces our team's unwavering dedication to meeting -- and exceeding -- our customers' needs."

"Gold Eagle continues to demonstrate exceptional expertise in the areas of category management, product quality and customer service," said John Quirk, VIP's President & CEO. "We share a common focus of delivering quality and service that is unsurpassed. We believe that recognizing excellence among our vendor community helps us deliver a more exciting store experience that our customers have come to expect from VIP."

This is the second consecutive award for Gold Eagle Co. recognized for outstanding customer service and quality products. Gold Eagle has been a partner with VIP Parts, Tires & Service since 1987. Gold Eagle Co. was recently named a 2011 recipient of the Honda Supplier Performance Award.

About Gold Eagle Co.
For almost 80 years Gold Eagle® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO-LEAK® Treatments, 104+® Octane Boost, Start Your Engines® and DieselPower!® Diesel Additives. To view our complete line of Gold Eagle products or to learn more about the Company please visit www.goldeagle.com or call us at 800-621-1251.

About VIP Parts, Tires & Service
VIP Parts Tires & Service has been earning automotive customers for life since 1957. Based in Lewiston, Maine, VIP is the largest tire, auto service and auto parts retailer in northern New England. VIP operates 56 retail stores as well as wholesale tire operations throughout the region. Find out more about VIP Parts, Tires & Service at www.VipAuto.com

Contact Information:

Media Contact:
Jennifer Rook
Gold Eagle Company
773.326.6394