SOURCE: Purfresh


May 17, 2011 10:13 ET

Gold Label Mangos Hit the High Seas With Purfresh Transport Protection

Produce Exporter Meets High Quality Standards of European Buyers and Capitalizes on Growing Global Market Opportunity

FREMONT, CA--(Marketwire - May 17, 2011) - Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that exporter Gold Label Products met the high-quality standards of tropical fruit importers by employing Purfresh® Transport to ship mangos from Guatemala to the Netherlands and the United Kingdom. The success of these shipments demonstrates how Purfresh's active cargo protection solution -- Purfresh Transport -- provides the superior ability to maintain quality and improve shelf life of mangos shipped around the world.

"We are focused on producing and delivering superior quality fruit to our customers, and Purfresh Transport is an effective, proven solution that addresses some of the most daunting challenges we experience," said Mr. Jose Luis Rueda of Gold Label Products. "Mangos are a sensitive commodity and are prone to bacteria, mold, and over ripening during long distance transit. Purfresh Transport protects the quality and gives us peace of mind and confidence that the fruit we ship will meet the high-quality standards of our European buyers, while allowing us to expand our market reach."

Throughout the United States and across Europe the growing population of health-conscious consumers are commanding more and more year round, high-quality fruit with fewer chemicals, making Purfresh Transport technology the ideal solution for long distance ocean transport of fresh produce such as mangos. Other shippers around the world have utilized the Purfresh Transport technology for mango exports from Peru to the Netherlands and Ecuador to Canada, Brazil, Hong Kong, the United Kingdom, and the United States.

"Given the high risk of loss and increasing volumes of fresh produce moving around the globe, it is imperative for shippers to utilize new, advanced technologies to protect their valuable cargo during long voyages," said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. "Our Purfresh Transport technology is designed to help shippers deliver the highest quality products to their customers, without the use of harsh chemicals, while sustaining and increasing revenue."

Scientifically engineered, Purfresh Transport delivers where traditional atmosphere management systems and antimicrobials fall short by providing the unparalleled combination of superior ripening control with 100% residue-free decay prevention and enhanced food safety. Purfresh Transport is offered as a per-trip service from most major shipping lines and is optionally integrated with Intellipur® -- a next-generation informatics service that offers unparalleled insight into the transportation segment of the food supply chain. Intellipur provides on-trip tracking, monitoring, alerting, and reporting enabling a previously unattainable level of insight into, and control over, the conditions of produce being shipped in refrigerated marine containers.

About Purfresh, Inc.
An innovator and market leader, Purfresh offers a range of clean, science-based solutions for the global food supply chain. Designed to purify, protect, and preserve fresh produce, Purfresh's crop management products and cold chain solutions couple proven science with advanced technology to optimize the quality and safety of produce as it moves from the farm to the consumer. Serving more than 1,500 customers in 50 countries, Purfresh and its global partners help companies maximize yields, reduce losses, expand market opportunities, and deliver safer, higher-quality produce to the market. For more information, visit or Follow Purfresh on Twitter and Facebook.

Contact Information

  • Contact:
    Connie Bordanaro
    Purfresh, Inc.
    510.580.0700 ext. 318
    Email Contact