SOURCE: Gold Lasso, Inc.

Gold Lasso, Inc.

June 23, 2014 08:00 ET

Gold Lasso Assembles New Advisory Board to Include Former Eloqua CEO, Joe Payne, and Neil Patel, CEO of The Daily Caller

Advisory Board Helps Guide Gold Lasso's New Strategic Focus

GAITHERSBURG, MD--(Marketwired - Jun 23, 2014) - Gold Lasso, a developer of sophisticated multi-channel marketing automation and media monetization solutions has announced the appointment of four advisors to help guide the company's new strategic focus. New company advisors include: Joe Payne, former CEO of Eloqua (sold to Oracle in 2013), Neil Patel, CEO of The Daily Caller, Mitch Arnowitz, managing director of Tuvel Communications, and Ari Jacoby, CEO of Solve Media. 

"I'm excited to be working with such an eclectic mix of media and marketing talent," commented Elie Ashery, CEO and co-founder of Gold Lasso. Ashery continued, "These advisors have contributed enormously to Gold Lasso's strategic effort in helping media companies monetize their email in new and unique ways."

"As a marketing automation industry veteran, I have been impressed with Gold Lasso's ability with zero venture capital to consistently innovate and attract quality clients," said Joe Payne. Neil Patel, CEO of the Daily Caller followed, "I am honored to be joining Gold Lasso's advisory board. The Daily Caller has been working with Gold Lasso for a couple of years. On everything from email to publisher advertising products, Gold Lasso is a thought leader for the publishing industry's next steps. I look forward to continuing and expanding our relations." Ari Jacoby, CEO of Solve Media echoed some of Neil Patel's sentiments, "I've known and have worked with Elie for a long time and I really like the new technologies and programs coming from Gold Lasso. The company has a bright future!" Mitch Arnowitz, managing director of Tuvel, commented, "RegReady, Gold Lasso's list building exchange, allows publishers to grow their email lists in organic and ethical ways. It's true audience development for publishers that is much needed."

Below are brief bios of Gold Lasso's new advisory team:

Joe Payne
Joe Payne joined the Gold Lasso Advisory Board in 2013. Joe is an Executive and Board Member with more than 20 years of leadership experience and a proven track record as CEO of high growth software companies. He currently serves on the Board of Directors of public companies Cornerstone OnDemand (CSOD) and DealerTrack (TRAK). He also serves on the boards of private companies TrackMaven and Plex Systems, as well as the advisory board of Mintigo. Joe's most recent full time executive role was as the Chairman and CEO of Eloqua. He joined Eloqua in 2007 when it was a $11M company. He assembled and led a world-class management team that grew Eloqua into a $125M revenue SaaS business in six years. Joe led Eloqua to a successful IPO in 2012 and a sale to Oracle in 2013.

Neil Patel
Neil Patel is co-founder and Publisher of The Daily Caller, one of America's fastest growing online news outlets, and co-founder and Managing Director of Bluebird Asset Management, a hedge fund investing in mortgage backed securities. Before starting his two companies, Neil served in the White House from 2005 to 2009 as the chief policy advisor to Vice President Dick Cheney. From 2001 to 2004 Neil was Staff Secretary to Vice President Cheney. Prior to joining the Bush Administration, Neil was Assistant General Counsel at UUNET Technologies. Earlier in his career, Neil practiced law with Dechert Price & Rhoads. He also served as Counsel to the U.S. House of Representatives Select Committee on U.S. National Security and Military/Commercial Concerns with the People's Republic of China.

Ari Jacoby
Serial entrepreneur, tech enthusiast and start-up veteran, Ari is co-founder and CEO of Solve Media. Since the company's launch in 2010, Solve Media has been firmly rooted in Ari's passion for developing innovative and simple solutions to complex problems. His talents for creating original solutions and leadership skills have helped him launch and grow four successful technology start-up businesses. Ari has demonstrated thought leadership and innovation throughout his career. Prior to Solve Media, Ari co-founded VoiceStar, which was acquired in 2007 by Marchex. Previously he served as a senior consultant in the Business-to-Business division at Google. Before joining Google, Ari also served as the founder and CEO of, where he led efforts in content aggregation, syndication, and affinity channel sales. 

Mitch Arnowitz
Mitch Arnowitz, managing director of Washington, DC-based digital communications firm Tuvel Communications, brings experience, creativity, and proven results to harnessing alternative media. A twenty-year veteran of traditional and interactive marketing, Mitch specializes in creating and leveraging relationships to drive loyalty and effectively market a person, business, or brand. Prior to founding Tuvel Communications, Mitch was Business Development Director of the Morino Institute Netpreneur Program where he helped emerging technology companies solve problems, make connections, and grow their businesses. 

Gold Lasso is a developer and provider of sophisticated multi-channel marketing automation and monetization solutions and services. Our solutions are built to help professional marketers easily interact with their customers in more relevant and personalized ways. Gold Lasso makes multi-channel marketing cost effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing without having to migrate to more expensive systems. Helping clients sell more is our mission. Therefore, in addition to superior technology, we provide our clients a dedicated and highly knowledgeable account manager who delivers strategic guidance. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and Web marketing efforts.

mLoop and RegReady are special services of Gold Lasso that allow media companies to monetize their email efforts in new and unique ways. Through mLoop and RegReady, media companies gain access to free, enterprise-class, email software and services as well as a monetization system, and a community that significantly increases the ROI of email programs from acquisition to sending.

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